Digital marketing vendors promise a lot.

Better leads and dashboards. Lower costs. Smarter campaigns. But in a crowded vendor landscape, it can be difficult for dealers to separate marketing claims from proven expertise.

For the ninth consecutive year, Dealer Teamwork has been named a Google Premier Partner — a distinction reserved for the top 3% of Google Partners nationwide.

And this year, that recognition highlights something notable across the automotive marketing landscape: Several long-time providers did not retain Premier Partner status.

For dealers evaluating their digital marketing partners, that raises an important question:

Does Google recognize your vendor at the highest level of performance?

The easiest way to find out: Are they a Google Premier Partner? Because the answer reveals something many sales presentations cannot — verified performance on the platform that drives modern search marketing.

What It Takes to Be a Google Premier Partner

Google Premier Partner status isn’t something agencies can purchase or self-declare.

It’s earned through demonstrated campaign performance, certified expertise, and the ability to manage search programs at scale.

To qualify, agencies must meet strict benchmarks, including:

• Top-tier campaign performance across managed accounts
• Certified search specialists actively managing advertising program
• Significant Google Ads spend under management
• Strong client growth and retention
• Consistent adoption of Google platform innovations

Google then evaluates agencies globally and awards Premier Partner status only to the top tier of performers.

For dealers, this means your marketing partner has been independently evaluated and recognized by Google itself.

The Dealer Advantage of Premier Partner Access

Search marketing is evolving faster than ever. Automation, AI-driven tools, and growing competition have raised the bar for effective campaign management.

Premier Partners operate with deeper platform alignment — gaining early access to new capabilities and insights that allow campaigns to evolve alongside Google’s technology.

Dealer Teamwork’s nine-year Premier Partner recognition reflects our commitment to staying ahead of these changes and helping dealers translate platform innovation into real performance — an advantage agencies without that level of platform access may struggle to match.

What This Means for Dealer Teamwork Clients

Being a Premier Partner for nine consecutive years reflects something we believe strongly:

Paid search should be part of your larger strategy.   

At Dealer Teamwork, search strategy fuels what we call Total Search™— an approach where paid search insights inform: SEO strategy, landing page performance, audience targeting, data intelligence across campaigns, and more. 

When these elements work together, dealers gain a compounding performance advantage.

• More efficient ad spend
• Stronger campaign performance
• Faster optimization cycles
• Better visibility into marketing ROI

Simply put… Better data leads to better marketing decisions.

A Smarter Way to Evaluate Marketing Partners

When dealers evaluate marketing vendors, the conversation often focuses on features.

Questions like: What does the dashboard look like? What tools do you use? How much does it cost?

Those questions matter. 

But they don’t always reveal the most important factor: verified platform expertise.

Premier Partner status offers dealers a simple way to identify agencies that have demonstrated performance at scale and earned recognition directly from Google.

For Dealer Teamwork clients, that expertise translates into smarter strategy, faster adoption of new advertising capabilities, and a deeper understanding of campaign performance.

How Dealers Can Verify Premier Partner Status

The good news is verification is simple. 

Google maintains a Public Directory where dealers can confirm whether an agency is recognized as:

• A Google Partner
• A Google Premier Partner
• Or not certified at all

Working with a Google Premier Partner ensures your dealership is partnering with an agency recognized by Google among the top performers in the industry for performance, expertise, and scale.

Top 3% of Google Partners — Powering Dealer Performance Nationwide

We’re incredibly proud to maintain Google Premier Partner status for nine consecutive years.

This recognition belongs to the Dealer Teamwork team members who drive innovation every day — and to the dealers nationwide who trust us to help grow their business.

Together, we remain committed to delivering the highest level of search performance in the industry.

Ready to learn more about Dealer Teamwork? Contact us today!