Automotive Industry Archives

Category: Automotive Industry

Last Click Attribution Is Not the Trophy

by Eric Miltsch
Mar 02, 2026
0

In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

Dealer Teamwork NADA 2026 Recap: Where Effort, Ethics, and Excellence Took Center Stage

by DT Marketing
Feb 11, 2026
0

NADA 2026 brought fresh energy, important conversations, and a strong pulse on the future of automotive retail, and as always, Dealer Teamwork leaned in. We showed up with intention, led from the front, and delivered for dealers the way we always do: with focus, purpose, and momentum. Through impactful discussions, engaged sessions, and steady booth […]

Dealer Teamwork Introduces Their New Intelligent Price, Offer, and Payment (IPOP™) Product at NADA 2026

by DT Marketing
Feb 03, 2026
0

Minnetonka, MN — February 3, 2026 — Dealer Teamwork today announces the launch of Intelligent Price, Offer, and Payment (IPOP™), a new set of capabilities that expands how dealers intelligently create, manage, and deploy pricing, offers, and payments across their full vehicle inventory and throughout the entire shopper journey and website experience. IPOP™ builds on […]

Precision Spending™: A Smarter Way to Manage Your Dealership’s Advertising Budget

by DT Marketing
Jan 22, 2026
0

Dealership advertising has traditionally been built around a simple idea: set a monthly budget, divide it evenly across the calendar, and let the campaigns run. While that approach feels safe and predictable, it no longer reflects how today’s car shoppers behave. Search demand isn’t consistent from day to day, inventory changes constantly, and consumer intent […]

Dealer Teamwork - Eric Miltsch 2026 Predictions

7.5 Automotive Marketing Predictions for 2026

by Eric Miltsch
Jan 02, 2026
0

It’s been a few years since my last automotive marketing predictions article. Why? There hasn’t been anything exciting enough that grabbed everyone’s attention the way AI has recently. Everyone can feel it now. AI is the King of Buzz now. With another year in the books, I felt that another wave of “what’s next” conversations […]

AutoSuccess Names Dealer Teamwork a “Best of the Best” Company at NADA 2026

by DT Marketing
Dec 15, 2025
0

We’re proud to announce that Dealer Teamwork has been recognized by AutoSuccess as one of the “Best of the Best” companies for the 2026 NADA Show. This distinction underscores a simple truth: no one else in the industry can do what Dealer Teamwork does. Our patented technology sets the pace, and our support keeps dealers […]

The Simple Reason Why Your Dealership Can’t Seem to Get Ahead in Digital Advertising

by DT Marketing
Dec 09, 2025
0

Ever wonder why it feels nearly impossible to truly pull ahead of your competitors in digital advertising? Why every month feels like a race where everyone ends up crossing the finish line at the exact same time? The answer might be far simpler, and far more frustrating, than you think. Because Most Dealers Are Using […]

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by Eric Miltsch
Nov 13, 2025
0

When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

Built for That: Digital Dealer 2025 Recap

by DT Marketing
Oct 27, 2025
0

DEALER TEAMWORK TAKEOVER! If there was one constant at the Digital Dealer Conference & Expo, it was Dealer Teamwork… everywhere you looked. Our team showcased the patented MPOP®, led hands-on demos, swapped success stories with dealers, and filled every corner of the expo hall with momentum. And for the third year in a row, our […]

Dealer Teamwork CEO Sean Stapleton Featured in The Leaders Globe for Advancing Automotive Retail Through Innovation and Patented Technology

Sean Stapleton Featured for Advancing Automotive Retail Through Innovation and Patented Technology

by DT Marketing
Oct 05, 2025
0

Eden Prairie, MN — October 2025 — Dealer Teamwork is proud to announce that our Co-Founder and CEO, Sean Stapleton, has been featured on the cover of The Leaders Globe magazine as a Most Successful Entrepreneur in Tech to Watch 2025, recognized for his visionary leadership and groundbreaking contributions to the automotive retail industry. The […]

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