Digital Marketing Industry Archives

Category: Digital Marketing Industry

The Simple Reason Why Your Dealership Can’t Seem to Get Ahead in Digital Advertising

by DT Marketing
Dec 09, 2025
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Ever wonder why it feels nearly impossible to truly pull ahead of your competitors in digital advertising? Why every month feels like a race where everyone ends up crossing the finish line at the exact same time? The answer might be far simpler, and far more frustrating, than you think. Because Most Dealers Are Using […]

Unwrapping Automotive Success in 2026: The 12 Days of Digital Marketing Christmas

by DT Marketing
Dec 08, 2025
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The holiday season brings no shortage of opportunity – or competition – for today’s automotive dealerships. As shopper demand peaks and search behavior shifts, now is the ideal time to refine your digital strategy and position your dealership for a high-performing year ahead. Back by popular demand, we’re unwrapping our updated 12 Days of Digital […]

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by Eric Miltsch
Nov 13, 2025
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When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

How Landing Pages Power Smarter AI Advertising

by DT Marketing
Nov 06, 2025
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In the era of AI-driven marketing, your landing page is no longer just a destination — it’s the engine that fuels your campaign performance. Platforms like Google Performance Max and Meta Advantage+ now rely on your landing page content to train their AI systems. Every headline, keyword, and image signals to these platforms who you […]

Google’s Shift Favors Dealer Teamwork’s Dynamic Landing Pages

by DT Marketing
Feb 06, 2025
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Google Ads Update: New Rules Reward Landing Pages Aligned with User Intent: A Huge Win for Dealer Teamwork and Our Automotive Clients Google’s recent announcement emphasizing landing page experience isn’t just another algorithm update – it’s a validation of everything Dealer Teamwork has built since inception. They’re cracking down on irrelevant, confusing, and misleading landing […]

#NextGenAuto Next Gen Z - Transparency is Key to Gen Z - blog cover car dealer handing keys to a Gen Z woman in the driver's seat

The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever

by DT Marketing
Dec 18, 2024
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We launched our dynamic #NextGenAuto Series with “Embracing the Future: Next Gen Automotive Strategies for Dealers” diving into the future of the automotive industry and the critical need to adapt to the expectations of next generation automotive buyers. Now, our spotlight shifts to the youngest car buyers in today’s market—Gen Z. Join us as we explore […]

Digital Marketing Checklist 2025 : 12 Days of Digital Marketing Chistmas

The 12 Days of Digital Marketing Christmas for Automotive Success in 2025

by DT Marketing
Dec 12, 2024
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The holiday season is a time for joy, reflection, and maximizing your dealership’s digital marketing strategy! This year, we’re refreshing our festive tradition to drive automotive success with The 12 Days of Digital Marketing Christmas for 2025. Each day, we’ll unwrap a new “gift” of proven marketing solutions designed to boost engagement, streamline operations, and accelerate […]

Dealer Teamwork Wins AWA Award for MPOP® Platform

by DT Marketing
Feb 01, 2023
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Eden Prairie, MN — Dealer Teamwork, a leading provider of digital marketing SaaS products and services for the automotive industry, is honored to have been selected by Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, as a winner of the 2023 AWA Award in the […]

high-level diagram showing how manual bidding on Google can allow you to miss opportunities in the ad auction if your bid is too low

Is CPC still important?

by DT Marketing
Mar 15, 2021
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In this week’s Thought Starter video, we break down CPC and how marketing automation changes the way you should look at this metric. Check out the video here. Video Transcript Hi, I’m Kayla from Dealer Teamwork bringing you a Thought Starter for the week. Today let’s address an important question is cost per click, CPC […]

Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

by DT Marketing
Feb 12, 2021
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Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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