Digital Marketing Industry Archives

Category: Digital Marketing Industry

An Opportunistic Approach to COVID-19 Marketing Strategies for Our Valued Clients

by DT Marketing
Apr 09, 2020
0

We’ve seen a lot of dealers who have paused or decreased budgets with the concerns for the coronavirus rising. We are seeing this shift with dealers all over the country. This change in strategy opens the market for remaining advertisers to increase their online market share, capture traffic at a low CPC due to little […]

8 Marketing Challenges Dealerships Face Every Month

by DT Marketing
Mar 30, 2020
0

With the outbreak of the COVID-19 coronavirus, automotive dealerships are scrambling to innovate their processes to meet the fast-changing needs of the automotive buyer. Challenges that dealerships faced before the crisis are being exacerbated by slowing consumer demand and a decreased appetite for person-to-person contact due to personal health and safety concerns. These factors are […]

6.5 Tips for Measuring Search Engine Marketing (SEM) ROI

by DT Marketing
Dec 19, 2019
0

Is my search engine marketing (SEM) marketing working? It’s the golden question that all dealers leveraging digital marketing ask themselves regularly. Unfortunately, measuring the successes and failures of your SEM efforts is not always an exact science. It’s frustrating. We get it. However, with a little bit of organization, diligence and the right tools, you […]

Store Visit Conversions: The Holy Grail of Google Ads ROI Metrics

by DT Marketing
Nov 04, 2019
0

Digital marketing is becoming more important for car dealerships every day. However, with the rise of digital, it’s still challenging to answer the age-old question, “Did my marketing lead to sales?” Because the sale of a vehicle still primarily happens in-store, it can be very difficult to connect any marketing efforts to sales. But, if […]

5 Frightening Specials Pages That Scare Customers Away!

by Eric Miltsch
Oct 31, 2016
0

Building effective specials pages is one of the oldest problems car dealers face every month. Why? It’s time-consuming, it’s hard to keep up with the OEM offers and they simply don’t have the tools to do it efficiently. So, dealers are forced to use dead-end tactics that don’t help car buyers find what they’re looking […]

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Category: Digital Marketing Industry

An Opportunistic Approach to COVID-19 Marketing Strategies for Our Valued Clients

8 Marketing Challenges Dealerships Face Every Month

6.5 Tips for Measuring Search Engine Marketing (SEM) ROI

Store Visit Conversions: The Holy Grail of Google Ads ROI Metrics

5 Frightening Specials Pages That Scare Customers Away!

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