Tips & Best Practices Archives

Category: Tips & Best Practices

Unwrapping Automotive Success in 2026: The 12 Days of Digital Marketing Christmas

by DT Marketing
Dec 08, 2025
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The holiday season brings no shortage of opportunity – or competition – for today’s automotive dealerships. As shopper demand peaks and search behavior shifts, now is the ideal time to refine your digital strategy and position your dealership for a high-performing year ahead. Back by popular demand, we’re unwrapping our updated 12 Days of Digital […]

Win OEM Incentives Season with Automation

by DT Marketing
Sep 03, 2025
0

As we approach incentive season, the stakes for automotive dealers and their marketing teams couldn’t be higher. This is the time of year when manufacturers roll out aggressive offers, dealerships ramp up promotions, and customers are actively searching for the best deals. In this competitive landscape, accurate and dynamic inventory-based marketing isn’t just an advantage […]

log cover image of hands shaking at a dealership: Stop Form Fills and Start Driving Real Conversations that make you money

From Search to Showroom, Stop Chasing Form Fills and Start Driving Conversations

by DT Marketing
Aug 15, 2025
0

When a shopper types “lease a blue Jeep Wrangler” into Google, they don’t want to fill out a form! They want an answer. They want to see the exact vehicle, price, and offer that matches their search. If you can deliver that in the moment, you win the sale. If you can’t, they click away. […]

One Page One Purpose Dynamic Landing Pages

One Page. One Purpose. The Power of Dynamic Landing Pages

by DT Marketing
Aug 05, 2025
0

Attention is fleeting and action is everything. This is especially true with digital marketing. For automotive dealerships aiming to dominate local markets and maximize ROI from their ad dollars, one tool stands at the intersection of SEO and SEM and conversion: the landing page. At Dealer Teamwork, we like to say “One Page. One Purpose.” […]

Tired of Digital Disconnects? Why Your Dealership Ads - The cost of good enough - Dealership Needs Real-Time Ad & Offer Management

Tired of Digital Disconnects? Why Your Dealership Needs Real-Time Ad & Offer Management

by DT Marketing
Jul 11, 2025
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As the co-founder and CEO of Dealer Teamwork and having spent decades in automotive software, I’ve been around long enough to see the digital world undergo massive transformation. What hasn’t always kept pace, however, is how dealerships manage their online presence, particularly when it comes to advertising and offers. My recent conversation with a colleague […]

The Next Generation of Automotive Shoppers: Building Loyalty Through Pricing Clarity

by DT Marketing
Jun 19, 2025
0

Welcome back to our #NextGenAuto Series! So far in our series, we’ve discussed how personalization drives engagement and how consistency builds loyalty. Now, we’re zeroing in on a topic that dealerships can’t afford to ignore: pricing clarity in a world where the buyer holds all the power. Remember when dealerships were the sole source of […]

The Next Generation of Automotive Shoppers: Personalization is the New Standard

by DT Marketing
Apr 22, 2025
0

Welcome back to our #NextGenAuto Series! We’ve already explored how transparency builds trust and how consistency earns loyalty. Now, let’s dive into the third—and arguably most critical—pillar for earning the business of the next generation of car buyers: personalization. Today’s shoppers, especially Millennials and Gen Z, aren’t just browsing. They’re expecting shopping experiences tailored to […]

The Next Generation of Automotive Shoppers: Winning with Consistency Across Every Touchpoint

by DT Marketing
Mar 11, 2025
0

Welcome back to our #NextGenAuto Series! In our last post, The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever, we explored how transparency builds trust with Gen Z buyers. Now, we’re shifting gears to another critical factor: consistency. Because trust isn’t built in a single moment—it’s reinforced at every touchpoint. For Gen […]

Google’s Shift Favors Dealer Teamwork’s Dynamic Landing Pages

by DT Marketing
Feb 06, 2025
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Google Ads Update: New Rules Reward Landing Pages Aligned with User Intent: A Huge Win for Dealer Teamwork and Our Automotive Clients Google’s recent announcement emphasizing landing page experience isn’t just another algorithm update – it’s a validation of everything Dealer Teamwork has built since inception. They’re cracking down on irrelevant, confusing, and misleading landing […]

#NextGenAuto Next Gen Z - Transparency is Key to Gen Z - blog cover car dealer handing keys to a Gen Z woman in the driver's seat

The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever

by DT Marketing
Dec 18, 2024
0

We launched our dynamic #NextGenAuto Series with “Embracing the Future: Next Gen Automotive Strategies for Dealers” diving into the future of the automotive industry and the critical need to adapt to the expectations of next generation automotive buyers. Now, our spotlight shifts to the youngest car buyers in today’s market—Gen Z. Join us as we explore […]

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