Eric Miltsch

Author: Eric Miltsch

Dealer Teamwork Names Kayla Jones Marketing Manager

by Eric Miltsch
Jun 22, 2017
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Dealer Teamwork has named Kayla Jones as the new Marketing Manager for the company. As Dealer Teamwork’s Marketing Manager, she will use her successful experiences and talents for creating winning marketing communication programs to help drive business growth and impact. Dealer Teamwork has achieved significant growth this year and continues to expand its market influence and […]

Dealer Teamwork Appoints Jeff Camozzi as Chief Technology Officer

by Eric Miltsch
Jun 19, 2017
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Dealer Teamwork has named Jeff Camozzi as the new Chief Technology Officer (CTO) for the company. As Dealer Teamwork’s CTO, Jeff will drive strategic development initiatives to maximize the company’s impact on the automotive segment and new market verticals. “We are thrilled that Jeff will bring his unique development and leadership expertise to Dealer Teamwork […]

Top 10 Marketing Problems - Dealer Teamwork

10 Marketing Problems Car Dealers Struggle With Every Month

by Eric Miltsch
Jun 13, 2017
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Note: For a more updated article on this subject, check out: 8 Marketing Challenges Dealerships Face Every Month The retail automotive industry is in the early stages of another significant shift – providing the transactional data shoppers need to make a buying decision. Large-scale customer shopping platforms such as TrueCar are a leading indicator […]

New MPOP® Enhancements and Updates – Week of May 29

by Eric Miltsch
May 31, 2017
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We’ve been hard at work improving the MPOP® for you! We appreciate all of the feedback for new enhancements and feature requests – we love hearing from you. Here are three new user enhancements that will help you be more productive and make your campaigns even more effective! Build Category Specific Used Vehicle Landing Pages […]

Dealer Teamwork Receives US Patent for Automotive Digital Marketing Technology

by Eric Miltsch
May 31, 2017
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New patent provides valuable intellectual property protection Dealer Teamwork, a digital marketing pioneer, and automotive industry leader announced this week that it had received a United States Patent for its Merchandising, Personalization, and Optimization Platform technology that enables contextual marketing campaigns. Dealer Teamwork’s MPOP® is a method of creating, distributing, and publishing highly relevant digital […]

Google Ads - Blog Post - Dealer Teamwork

How To Use The Google Ad Preview Tool

by Eric Miltsch
May 18, 2017
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Ad Preview and Diagnosis tool So you recently started with a new Paid Search Partner. And, although you can see the clicks in your Google Analytics account, it is tempting to want to see the ads, in action, for yourself. What not to do and why: Self-Googling: When you search for your ads regularly, one of […]

Introducing Cruise Control Pro!

by Eric Miltsch
Apr 27, 2017
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What is Cruise Control Pro? Cruise Control Pro is the newest and most exciting product Dealer Teamwork has released to date! Dealer Teamwork’s goal has always been to make digital marketing easier to understand and use, and Cruise Control Pro has helped us continue to achieve that goal. While the patented MPOP® was initially designed to make […]

Sean Stapleton - Digital Dealer 22 Sesssion

3.5 Reasons To See Sean Stapleton’s Digital Dealer 22 Session

by Eric Miltsch
Mar 27, 2017
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One of the biggest dilemmas automotive conference attendees face is deciding which session to see. (No, it’s not the parties. Skip them, you’ll thank us in the morning.) Pro Tip: Set your agenda to match your current goals and priorities. Do you have complete control over creating relevant marketing content? Can the search engines find and […]

Dealer Poll: Top 5 Dealer Vehicle Offer Marketing Processes – Part 1

by Eric Miltsch
Mar 04, 2017
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During Sean Stapleton’s recent DealerOn Webinar, “Top 5 Steps To Creating Your Biggest Competitive Advantage”, he asked the large dealer audience to describe their current process for marketing their vehicles and their current offers. These are eye-opening statistics. Let’s break each one down. 1. 36% of the dealers said they take the OEM offers, create […]

Top 10 Must Have SEO/SEM Resources

by Eric Miltsch
Mar 03, 2017
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Google SEO Starter Guide This should be required reading for anyone involved with the marketing efforts for your organization, whether you’re a beginner or a seasoned veteran. Learn the basic lingo, how to improve site structure, how to optimize content, understanding how crawlers work, SEO for mobile phones, and promotional activities. Moz Keyword […]

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