The past few months have been challenging for a lot dealers nationwide. There’s been a noticeable decline in sales and leads compared to the previous month or year. As we head into this month’s end, it’s crucial to take proactive measures to enhance visibility in advertising and boost lead generation to avoid a repeat of disappointing results.
QUALITY AND QUANTITY MATTER MOST!
Consider these two factors to consider when advertising your dealership: quality and quantity.
Quality:
- Is the content of your ads relevant?
- Do they include text with the details your car shoppers are searching for?
Quantity:
- How many ads are you running across targeted channels?
- How much time and money are you spending on each?
DRIVE LEADS FOR HALF THE COST
Sound too good to be true? It doesn’t have to be.
Increasing advertising and visibility doesn’t necessarily mean spending more money. Dealer Teamwork built the patented MPOP® with the power of AI; an unmatched automated digital marketing platform that combines real-time analytics and C.O.P.E. Create once publish everywhere technology for consistent a message that drives quality leads at half the cost of the industry standard.
For real.
IT’S SIMPLE MATH:
Depending on which study you reference, the national CPL average is conservatively at $46 cost per lead (CPL). Dealer Teamwork’s average CPL is $22.
Putting this into perspective, consider the scenario of needing 200 more leads. At the average cost of $46 per lead, that would amount to a staggering $9,200. acquiring 200 leads with a proven higher quality ratio with Dealer Teamwork would only cost you $4,400.
Would that $4800 cost savings for better results make a positive impact on your dealership?
Over the past 12 months, Dealer Teamwork has consistently maintained a cost per lead that is 51% less than the national average. Dealers who partner with DT can tap into the most cost-efficient solution available and benefit from significant savings while boosting their lead generation efforts.
ENHANCE THE CUSTOMER EXPERIENCE
Ask any dealer what they need more than anything and most will say “more leads”. But let’s think about going beyond lead generation. Deeper success lies in the ability to create a superior shopping experience. And with almost every consumer journey beginning online, the path to purchase starts from the moment customers find you in their search results.
Search Engine Marketing (SEM) can be a broad stroke when taking into account both Paid Search, or Pay Per Click (PPC), and Organic Search, or Search Engine Optimization (SEO). And covering it all can spread your digital advertising budget out pretty thin. Not to mention that multiple providers are typically managing different pieces of the puzzle across different channels as an extension of their core business. This creates overlapping efforts and wasted spending. You can easily find yourself cannibalizing your search efforts!
That’s why we recommend a total search approach.
Total Search™ is a more effective way to approach SEM and SEO. When these two disciplines are managed together under one roof, it creates a more streamlined and efficient marketing process. This approach allows for seamless data sharing, which is crucial for understanding trends, and user behavior, and improving overall performance. It also encourages smarter planning, ensuring that both SEO and SEM strategies complement each other and work towards the same goals.
Another way to achieve a better customer experience is through customized landing pages on your website.
STICK THE LANDING (PAGE), IT MATTERS, TOO!
Once you’ve optimized quality and quantity to enhance visibility in advertising, and simplified your total search approach, landing the traffic properly is equally as important as attracting it. Send users to a clean and clear customized landing page that maintains a consistent message with all the latest content of your current offers.
Your landing pages should seamlessly integrate data, vehicle information, payment options, and pricing details, optimizing the customer journey and increasing conversion rates. By offering a comprehensive end-to-end experience, you’ll stand out from the competition and foster more conversions.
Up the ante with dynamically generated landing pages to:
- Providing a better shopping experience for your car buyers
- Take the burden of manual updates to your digital marketing channels off your shoulders
- Convert more shoppers to buyers on your website
MORE MATH:
Better, more relevant ads = more in-market shoppers on your site = more in-market car shoppers converting to a lead = more in-market buyers in your store!
EMBRACE GA4 COMPLIANCE
Google Analytics 4 (GA4) is a significant improvement over Google Universal Analytics (UA). GA4 tracks the entire customer path across multiple platforms utilizing artificial intelligence (AI) and machine learning to provide detailed insights into how users interact with your website and app into a unified single-user view while also evolving with increased customer privacy restrictions.
GA4 is designed to collect both website and app data with deeper integration with Google Ads to better understand the entire customer journey. In contrast to UA which simply uses session-based data and tracks last-click attribution, GA4 uses event-based data instead of session-based data, which provides a more accurate ad complete picture of how customers interact with a business. The new GA4 does not use cookies and has cross-device measurement capabilities.
By making the leap to GA4 migration, you ensure that your automotive dealership receives the most accurate and relevant data for its advertising campaigns.
UNMATCHED RESULTS, BACKED MY METRICS
We recently had a conversation with a large corporate dealer group who shared some insightful metrics with us. They compared some of the most popular first-party and third-party lead providers outside of Dealer Teamwork. The lowest first-party cost per lead (CPL) was $36. In contrast, third-party lead providers had a CPL of $86 up to a staggering $183.
These figures reinforce the outstanding results that Dealer Teamwork consistently achieves. Our CPL is significantly lower than that of our competitors, a valuable asset for our clients.
We believe that our low CPL is due to several factors, including:
- Our patented MPOP® – a platform built to generate high-quality leads that are more likely to convert into sales
- Our experienced automotive digital marketing team is 100% Google certified and experts in total search.
- Our commitment to delivering on our promise of superior results with the most efficient use of advertising budget.
THE TIME IS NOW
In a month marked by slower-than-normal leads and sales for dealerships nationwide, Dealer Teamwork has emerged as a positive beacon and a solution to combat dwindling performance. With our cost-effective advertising solutions, we deliver exceptional results at a fraction of the average cost per lead conversion. Combined with the patented MPOP®, no one can do what we do.
Contact us today and let us help you boost your way to success.
