Eric Miltsch

Author: Eric Miltsch

Never use dealership microsite for marketing blog post

5 Reasons Why You Should NEVER Use a Dealership Microsite for Marketing

by Eric Miltsch
Feb 02, 2017
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For those unfamiliar with what a Microsite is, a microsite is a secondary website typically hosted in one of two ways many use a separate URL from the parent site if the parent site is “ABCFord.com” the microsite might be “ABCFord.com” others use a subdomain “subdomain.ABCFord.com.” For years dealers and SEOs alike have scratched their […]

Unfair MPOP® Advantages: Episode 1 (Become an Offer Leader)

by Eric Miltsch
Jan 31, 2017
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The ability to quickly update, change, and syndicate pricing and offer messages, on the fly, is essential in today’s fast-paced, high-tech world. Unfortunately, most marketers aren’t equipped to execute with the accuracy and speed necessary for success. In this DealerTeamwork marketing tip, you’ll learn a valuable Launch Control strategy to become a vehicle market price […]

5 Automotive Marketing Predictions For 2017

by Eric Miltsch
Jan 30, 2017
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Back again for my annual car dealership predictions post for the retail automotive industry. This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level […]

Top 5 MPOP® Benefits Dealers Will Love

by Eric Miltsch
Dec 30, 2016
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Early in 2016, our Ford dealership started using DealerTeamwork’s MPOP®. we immediately fell in love with what the MPOP® did for us. This changed the way we managed our digital marketing and made our efforts pay off quickly. Within the first month, our website was performing better, our paid search ads were more effective and […]

Christian Miller Named New COO of Dealer Teamwork

by Eric Miltsch
Nov 21, 2016
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Dealer Teamwork has announced Christian Miller as their new Chief Operating Officer. Christian was most recently the Vice President & General Manager at Quetica, LLC. Quetica helped commercial clients and government agencies efficiently and effectively achieve sustainable cost reduction and better service levels through the delivery of hands-on practical expertise and world-class solutions. “We are fortunate […]

5 Frightening Specials Pages That Scare Customers Away!

by Eric Miltsch
Oct 31, 2016
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Building effective specials pages is one of the oldest problems car dealers face every month. Why? It’s time-consuming, it’s hard to keep up with the OEM offers and they simply don’t have the tools to do it efficiently. So, dealers are forced to use dead-end tactics that don’t help car buyers find what they’re looking […]

Sean Stapleton Named New CEO of Dealer Teamwork

by Eric Miltsch
Oct 24, 2016
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Eden Prairie, MN: Dealer Teamwork announced they have named Sean Stapleton as their new Chief Executive Officer. Sean was most recently the Vice-President of Sales and Marketing at VIN Solutions, a Cox Automotive company. “We reached a key turning point in our growth and knew a CEO was needed who could thrive in a highly dynamic […]

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