Digital Marketing Industry Archives

Category: Digital Marketing Industry

Person looking at an On-Facebook Destination for AIA VDP

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

by DT Marketing
Oct 07, 2020
1

Facebook recently rolled Click to Marketplace Ads out of beta, which they now renamed to On-Facebook Destination for Automotive Inventory Ads (AIA). These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail […]

Dealer Teamwork Announces Strategic Marketing Services Partnership with ProMax to Boost Dealership Results

by DT Marketing
Sep 21, 2020
0

Industry-leading automotive digital marketing company, Dealer Teamwork, announced today that it has formed a strategic partnership with ProMax, a leading automotive software company. This partnership allows car dealers to leverage ProMax’s automotive software solutions and integrate them within Dealer Teamwork’s patented MPOP® digital advertising platform and marketing services.

8 Facebook & Instagram KPIs You Should Be Measuring

by DT Marketing
Apr 09, 2020
0

Updates added 11/24/20 Understanding how your digital campaigns are performing often poses a challenge for advertisers. Dealer Teamwork has compiled a list of key performance indicators (KPIs) that we use to evaluate the performance of our dealer’s social media campaigns to help make this process easier. Social media advertising’s role for automotive dealers First, let’s […]

Laptop with Facebook Research on the Screen

4 Must Know Tips for Automotive Facebook & Instagram Advertising Beginners

by DT Marketing
Apr 09, 2020
0

In today’s digital world, it’s easy to go down a rabbit hole researching social media set-up and strategy best-practices. It’s even easier to get lost as you try to narrow to a specific industry. We all know there’s no “one-size-fits-all” approach, but sometimes you just need some quick tips to get started. If you’re an […]

An Opportunistic Approach to COVID-19 Marketing Strategies for Our Valued Clients

by DT Marketing
Apr 09, 2020
0

We’ve seen a lot of dealers who have paused or decreased budgets with the concerns for the coronavirus rising. We are seeing this shift with dealers all over the country. This change in strategy opens the market for remaining advertisers to increase their online market share, capture traffic at a low CPC due to little […]

8 Marketing Challenges Dealerships Face Every Month

by DT Marketing
Mar 30, 2020
0

With the outbreak of the COVID-19 coronavirus, automotive dealerships are scrambling to innovate their processes to meet the fast-changing needs of the automotive buyer. Challenges that dealerships faced before the crisis are being exacerbated by slowing consumer demand and a decreased appetite for person-to-person contact due to personal health and safety concerns. These factors are […]

6.5 Tips for Measuring Search Engine Marketing (SEM) ROI

by DT Marketing
Dec 19, 2019
0

Is my search engine marketing (SEM) marketing working? It’s the golden question that all dealers leveraging digital marketing ask themselves regularly. Unfortunately, measuring the successes and failures of your SEM efforts is not always an exact science. It’s frustrating. We get it. However, with a little bit of organization, diligence and the right tools, you […]

Store Visit Conversions: The Holy Grail of Google Ads ROI Metrics

by DT Marketing
Nov 04, 2019
0

Digital marketing is becoming more important for car dealerships every day. However, with the rise of digital, it’s still challenging to answer the age-old question, “Did my marketing lead to sales?” Because the sale of a vehicle still primarily happens in-store, it can be very difficult to connect any marketing efforts to sales. But, if […]

5 Frightening Specials Pages That Scare Customers Away!

by Eric Miltsch
Oct 31, 2016
0

Building effective specials pages is one of the oldest problems car dealers face every month. Why? It’s time-consuming, it’s hard to keep up with the OEM offers and they simply don’t have the tools to do it efficiently. So, dealers are forced to use dead-end tactics that don’t help car buyers find what they’re looking […]

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