Eden Prairie, MN — Dealer Teamwork, a leading provider of digital marketing SaaS products and services for the automotive industry, is honored to have been selected by Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, as a winner of the 2023 AWA Award in the Digital Marketing category in recognition of the MPOP®.
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products, now in 20 categories: digital retailing, marketing automation, sales processes, dealer websites, digital marketing, SEO and local search, inventory management and merchandising, HR & training, fixed operations, website merchandising, conversational commerce, video technology, business intelligence tools, reputation management, and our newest categories, automatic payment platforms, digital voice assistants, enterprise retailing, and CDP/MAP technologies.
Dealer Teamwork broke onto the marketplace with the automotive industry’s first dynamic landing page platform that revolutionized the way Google Ad campaigns were deployed, creating effective content to match every keyword by automating the process. This Merchandising, Personalization, and Optimization Platform (MPOP) continues to evolve as the most powerful tool for dealers to deploy omnichannel digital marketing beyond Search Engine Optimization (SEO) for Google and Facebook, including OTT and CTV with deep analytics. The MPOP is a breakthrough for dealers looking for co-op approved digital marketing and represents the gold standard for driving top-converting marketing across multiple channels.
This year’s lineup of AWA winners included a number of exciting new products designed to create operational efficiencies for auto dealers, strengthen their brand, and grow their bottom line. In addition to creating new tools, the vendor community fully embraced the challenges and opportunities created by low inventory and a tight labor market.
“I want to thank everyone who participated in the AWA review process this year,” said Pasch. “We watched demonstrations of an amazing group of innovative and progressive products, and we are proud to be associated with these companies and their staff who have invested so much of their time and resources to better serve the automotive dealer community.”
“Our dealers are the driving force behind our innovation,” Sean Stapleton, CEO and Co-founder of Dealer Teamwork, stated. “The AWA recognition demonstrates our team’s dedication to excellence, innovation, and pushing the envelope to provide the best products and service to our dealers.”
About the AWAs:
The 2023 AWAs is honored to recognize the efforts of many deserving companies that stand out in their areas of expertise and have proven to be thought leaders, disruptors, and innovators. To watch all video product reviews and demonstrations for all 20 categories, and to hear how these products are solving automotive pain points to make a more positive impact on dealer operations, visit awa.autos.
As the digital marketing landscape continues to evolve, Dealer Teamwork continues to advance and enhance the MPOP® platform and its offerings to not only stay ahead of these changes but to drive them forward.
A complete video product review of Dealer Teamwork’s patented MPOP® can be viewed HERE.
Schedule a demo to see the MPOP in action.
About Brian Pasch:
Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises (BPE), has been actively involved with automotive franchise dealers since 2005. Brian has authored nine bestselling books for the automotive industry: “Remote Retailing Blueprint,” “Just Faster,” “Automotive Marketing Playbook,” “Who Sold It?,” “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” Unfair Advantage,” and “Hyper-Local Marketing for Automotive Retail.”
Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified, and PCG is a Google Premium Partner company.
About Dealer Teamwork:
Dealer Teamwork provides automotive clients with superior digital marketing results by combining the scale and efficiency of a leading SaaS technology company with the strategic insights, proven best practices, and highest levels of customer support found in a world-class marketing agency.
Dealer Teamwork is recognized as a 2022 Google Premier Partner, standing among the top 3% of Google Partners in the United States. Dealer Teamwork is a certified digital provider for 12 OEM programs, many of the most successful automotive dealerships and groups, and an exclusive Affinity Partner of the American International Automobile Dealers Association (AIADA).
