Digital Marketing Industry Archives

Category: Digital Marketing Industry

#NextGenAuto Next Gen Z - Transparency is Key to Gen Z - blog cover car dealer handing keys to a Gen Z woman in the driver's seat

The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever

by DT Marketing
Dec 18, 2024
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We launched our dynamic #NextGenAuto Series with “Embracing the Future: Next Gen Automotive Strategies for Dealers” diving into the future of the automotive industry and the critical need to adapt to the expectations of next generation automotive buyers. Now, our spotlight shifts to the youngest car buyers in today’s market—Gen Z. Join us as we explore […]

Digital Marketing Checklist 2025 : 12 Days of Digital Marketing Chistmas

The 12 Days of Digital Marketing Christmas for Automotive Success in 2025

by DT Marketing
Dec 12, 2024
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The holiday season is a time for joy, reflection, and maximizing your dealership’s digital marketing strategy! This year, we’re refreshing our festive tradition to drive automotive success with The 12 Days of Digital Marketing Christmas for 2025. Each day, we’ll unwrap a new “gift” of proven marketing solutions designed to boost engagement, streamline operations, and accelerate […]

Dealer Teamwork Wins AWA Award for MPOP® Platform

by DT Marketing
Feb 01, 2023
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Eden Prairie, MN — Dealer Teamwork, a leading provider of digital marketing SaaS products and services for the automotive industry, is honored to have been selected by Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, as a winner of the 2023 AWA Award in the […]

high-level diagram showing how manual bidding on Google can allow you to miss opportunities in the ad auction if your bid is too low

Is CPC still important?

by DT Marketing
Mar 15, 2021
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In this week’s Thought Starter video, we break down CPC and how marketing automation changes the way you should look at this metric. Check out the video here. Video Transcript Hi, I’m Kayla from Dealer Teamwork bringing you a Thought Starter for the week. Today let’s address an important question is cost per click, CPC […]

Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

by DT Marketing
Feb 12, 2021
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Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

Person looking at an On-Facebook Destination for AIA VDP

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

by DT Marketing
Oct 07, 2020
1

Facebook recently rolled Click to Marketplace Ads out of beta, which they now renamed to On-Facebook Destination for Automotive Inventory Ads (AIA). These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail […]

Dealer Teamwork Announces Strategic Marketing Services Partnership with ProMax to Boost Dealership Results

by DT Marketing
Sep 21, 2020
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Industry-leading automotive digital marketing company, Dealer Teamwork, announced today that it has formed a strategic partnership with ProMax, a leading automotive software company. This partnership allows car dealers to leverage ProMax’s automotive software solutions and integrate them within Dealer Teamwork’s patented MPOP® digital advertising platform and marketing services.

8 Facebook & Instagram KPIs You Should Be Measuring

by DT Marketing
Apr 09, 2020
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Updates added 11/24/20 Understanding how your digital campaigns are performing often poses a challenge for advertisers. Dealer Teamwork has compiled a list of key performance indicators (KPIs) that we use to evaluate the performance of our dealer’s social media campaigns to help make this process easier. Social media advertising’s role for automotive dealers First, let’s […]

Laptop with Facebook Research on the Screen

4 Must Know Tips for Automotive Facebook & Instagram Advertising Beginners

by DT Marketing
Apr 09, 2020
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In today’s digital world, it’s easy to go down a rabbit hole researching social media set-up and strategy best-practices. It’s even easier to get lost as you try to narrow to a specific industry. We all know there’s no “one-size-fits-all” approach, but sometimes you just need some quick tips to get started. If you’re an […]

An Opportunistic Approach to COVID-19 Marketing Strategies for Our Valued Clients

by DT Marketing
Apr 09, 2020
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We’ve seen a lot of dealers who have paused or decreased budgets with the concerns for the coronavirus rising. We are seeing this shift with dealers all over the country. This change in strategy opens the market for remaining advertisers to increase their online market share, capture traffic at a low CPC due to little […]

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