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Category: Tips & Best Practices

Why Microsoft Advertising Should Be in Your Marketing Strategy - Dealer Teamwork

Why Microsoft Advertising Should Be In Your Dealer’s Marketing Strategy

Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads. When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels while reaching additional customers in more places. Here are the unique advantages that Microsoft Advertising holds over Google […]

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How to Give Dealer Teamwork Access to Your Google My Business Account

Did you know that your Google My Business listing may not include the key elements required to help track organic branded clicks? Learn how to give Dealer Teamwork access to your Google My Business account so we can help you better track branded clicks, stop wasted ad spend and drive more traffic to your website. […]

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Top 10 Ways Dealerships Can Optimize Google My Business Profiles To Drive Website Traffic

Google My Business is a critical tool for dealerships that helps inform and attract potential automotive shoppers to your website. Your Google My Business listing is a free service that contains essential information about your business at a glance. This includes information like store hours, directions, customer reviews, services and more. More importantly, Google My […]

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7 Things Your Dealership Shouldn't Be Afraid to Use OG Image - Dealer Teamwork

7 Things Your Dealership Shouldn’t Be Afraid to Use

Measuring the success of your dealership’s digital marketing efforts can be a scary process. But, when you know which items to track and what digital marketing channels to utilize to generate the most sales opportunities for your budget, the entire process becomes less frightening. Here are 7 essential items your dealership shouldn’t fear using: 1. […]

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9 Ways to Lower Your Digital Ad Costs - Dealer Teamwork

9 Ways to Lower Your Dealership’s Digital Ad Costs

If your dealership struggles to keep your digital ad costs costs down, this article is for you. Use the following tips and best practices to organize your Google Analytics account better, eliminate wasted digital ad spend and create better ads that target in-market vehicle shoppers. 1. Set-up Conversion Tracking When setting up conversion tracking on […]

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6 Video Tips for Beginners

As an automotive digital marketer, have you ever been told “we need more videos” and then had the conversation stop there?  Car dealers know video is an important part of their digital strategy. So why don’t more use it? Video is an important element of the car shopping and buying process.  A recent study by […]

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Why MPOP® Merchandising Is Work Worth Doing

Are you tired of throwing money at digital marketing without seeing or understanding the results?  Do you feel your approach or your current digital marketing vendor’s approach isn’t worth the money you put into it?  Do you feel your current digital marketing strategy is too generic to provide qualified leads? If you answered “yes” to […]

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7 Google Best Practices for Creating Successful Ads

Determining the recipe for success for your Google Ads campaigns can be a challenge if you don’t have the right tools or knowledge at your disposal. Everyone seems to have their own set of best practices or tricks to game the system. However, at Dealer Teamwork, we believe learning directly from the source (in this […]

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Why You Should Be Using Microsoft Advertising - Dealer Teamwork

3 Reasons Why You Should Be Using Microsoft Advertising

When comparing advertising platforms, Microsoft Advertising (formerly Bing Ads) is often pushed aside in favor of Google Ads (formerly Google AdWords). But, there’s good reason to include Microsoft Advertising in your dealership’s digital marketing strategy. Here we explain the 3 little known reasons why you should use Microsoft Advertising in conjunction with Google Ads.   […]

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4 Ways to Lower Facebook Ad Costs & Improve Social Media Marketing Performance

With such a large amount of Facebook marketing waste occurring in the automotive industry, knowing how to properly advertise on Facebook can give your dealership a huge leg up on the competition. Here are four effective ways to lower your social media marketing ad costs to improve the performance of your Facebook campaigns. Let’s get […]

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