Tips & Best Practices Archives

Category: Tips & Best Practices

Total Search: Maximizing Visibility and Delivering Helpful Content

by DT Marketing
Sep 07, 2023
0

In today’s digital age, search engines have become the go-to for almost everyone. This is especially true when it comes to finding answers to our queries. Even so; however, customers often don’t always know exactly what they are looking for. This is where Total Search™ has stepped in and created an approach that is designed […]

Automotive Market Digital Marketing Insights and Market Trends - Aug 2023

Automotive Market is Looking UP! (literally): Insights from the Inside

by DT Marketing
Aug 14, 2023
0

It’s no secret that the last few years have been a bumpy ride for automakers in the automotive market. With a shortage of computer chips, factories were forced to shut down, leaving dealerships with limited vehicles to sell. Fast forward to now, and rising interest rates are making auto loans more expensive. Both scenarios have […]

SEO vs PPC: Which is the Better Investment?

by DT Marketing
Jul 27, 2023
0

We get asked, “Which is better: SEO or PPC?” by automotive dealers all the time. It’s a loaded question for sure. It assumes that one is better than the other. That’s not necessarily the case. Search Engine Optimization (SEO) and Pay per Click (PPC) are two of the most utilized search models and online marketing […]

Slow Month? Time to Boost Your Lead Generation

by DT Marketing
Jul 21, 2023
0

The past few months have been challenging for a lot dealers nationwide. There’s been a noticeable decline in sales and leads compared to the previous month or year. As we head into this month’s end, it’s crucial to take proactive measures to enhance visibility in advertising and boost lead generation to avoid a repeat of […]

One Small Step for Automotive Dealers, One Giant Leap to GA4

by DT Marketing
Jul 19, 2023
0

In case you’ve been living under a moon rock, Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s a big leap forward for automotive dealerships. Launching into GA4 may seem daunting. But you aren’t alone! Our dedicated team of 100% Certified GA4 media, analytics, and customer support experts are here to […]

Automotive GA4 - GA4 for Automotive Dealers

GA4 for Automotive Dealers: The Cliff Notes

by DT Marketing
Jul 12, 2023
0

Google Analytics 4 (GA4) was launched on July 1, 2023, after being in beta for almost 4 years. GA4 replaced Google Universal Analytics (UA), and is designed to be more privacy-focused and event-based than UA. While GA4 is still considered under development, it’s a significant improvement over UA. IN A NUTSHELL GA4 tracks the entire […]

DT Trend Alert: 5 Ways to Take Action on the New Google Perspectives Filter

by DT Marketing
Jun 27, 2023
0

You may have heard that Google is launching a little something called GA4 on July 1st. But that’s not the only thing the giant has been working on. You may have also noticed another little something called Perspectives, quiet update to your mobile search filter geared to personalize results. Think of it as a kind […]

Is SEO (really) Worth the Investment? These 10 Benefits Say “YES”

by DT Marketing
Jun 07, 2023
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When I first entered the automotive industry, businesses relied heavily on traditional advertising to promote themselves. This included using expensive methods like radio, TV, billboards, and direct mail to reach potential customers. The goal of this ‘hope and spray’ marketing was to attract customers with a mass marketing message and then sit back in anticipation […]

April Insights Bring May Opportunities

by DT Marketing
May 10, 2023
0

It’s no secret that market forecasts in the automotive industry continue to be in flux. And, with outside sources warning consumers of sky-high car prices with historic increases occurring over the summer months, those same watchdogs are advising buyers that Memorial Day is still among the best times to purchase a vehicle! Is your digital […]

Maximize Automotive Marketing Efforts in 2023

Maximizing Your Automotive Marketing Efforts in 2023 and Beyond

by DT Marketing
Feb 21, 2023
0

It’s no secret that new car prices are at record highs with used car prices racing to catch up while Vehicle Affordability and Credit Availability Indexes at near record lows. So it only makes sense that consumer market searches continue to drop lower than previous months as a result of fast market changes, making it […]

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