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Category: Tips & Best Practices

Modernize your Automotive SEO in 2024

Quick Ways to Modernize your Automotive SEO in 2024

While the core principles of automotive SEO have remained fairly constant in the last several years. In fact, the expert advice we shared as a 4th consecutive Google Premier Partner then is still very much relevant as a 6th consecutive Google Premier Partner and #1 automotive SEO company now. That said, 2024 demands a refreshed […]

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12 Days of Automotive Digital Marketing Christmas

12 Days of Digital Marketing Christmas: Unwrap Automotive Success

🎄 Jingle Bells, Jingle Bells, Marketing All The Way! 🎄 Welcome to the festive season of holiday marketing! As the lights twinkle and the new year approaches, it’s the perfect time to sprinkle holiday cheer into your automotive digital marketing strategies. In the spirit of the season, we’ve decked the halls with Dealer Teamwork’s tribute, […]

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Total Search - Maximize Visibility_Blog

Total Search: Maximizing Visibility and Delivering Helpful Content

In today’s digital age, search engines have become the go-to for almost everyone. This is especially true when it comes to finding answers to our queries. Even so; however, customers often don’t always know exactly what they are looking for. This is where Total Search™ has stepped in and created an approach that is designed […]

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Automotive Market Digital Marketing Insights and Market Trends - Aug 2023

Automotive Market is Looking UP! (literally): Insights from the Inside

It’s no secret that the last few years have been a bumpy ride for automakers in the automotive market. With a shortage of computer chips, factories were forced to shut down, leaving dealerships with limited vehicles to sell. Fast forward to now, and rising interest rates are making auto loans more expensive. Both scenarios have […]

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SEO vs PPC: Which is the Better Investment?

We get asked, “Which is better: SEO or PPC?” by automotive dealers all the time. It’s a loaded question for sure. It assumes that one is better than the other. That’s not necessarily the case. Search Engine Optimization (SEO) and Pay per Click (PPC) are two of the most utilized search models and online marketing […]

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Slow Month Lead Generation Blog

Slow Month? Time to Boost Your Lead Generation

The past few months have been challenging for a lot dealers nationwide. There’s been a noticeable decline in sales and leads compared to the previous month or year. As we head into this month’s end, it’s crucial to take proactive measures to enhance visibility in advertising and boost lead generation to avoid a repeat of […]

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Automotive GA4 - ASC for GA4

One Small Step for Automotive Dealers, One Giant Leap to GA4

In case you’ve been living under a moon rock, Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s a big leap forward for automotive dealerships. Launching into GA4 may seem daunting. But you aren’t alone! Our dedicated team of 100% Certified GA4 media, analytics, and customer support experts are here to […]

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Automotive GA4 - GA4 for Automotive Dealers

GA4 for Automotive Dealers: The Cliff Notes

Google Analytics 4 (GA4) was launched on July 1, 2023, after being in beta for almost 4 years. GA4 replaced Google Universal Analytics (UA), and is designed to be more privacy-focused and event-based than UA. While GA4 is still considered under development, it’s a significant improvement over UA. IN A NUTSHELL GA4 tracks the entire […]

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DT Trend Alert: Google Perspectives

DT Trend Alert: 5 Ways to Take Action on the New Google Perspectives Filter

You may have heard that Google is launching a little something called GA4 on July 1st. But that’s not the only thing the giant has been working on. You may have also noticed another little something called Perspectives, quiet update to your mobile search filter geared to personalize results.  Think of it as a kind […]

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SEO Investment - Is t Worth It?

Is SEO (really) Worth the Investment? These 10 Benefits Say “YES”

When I first entered the automotive industry, businesses relied heavily on traditional advertising to promote themselves. This included using expensive methods like radio, TV, billboards, and direct mail to reach potential customers. The goal of this ‘hope and spray’ marketing was to attract customers with a mass marketing message and then sit back in anticipation […]

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Minnetonka , MN 55343
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