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Category: Tips & Best Practices

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4 Must Know Tips for Automotive Facebook & Instagram Advertising Beginners

In today’s digital world, it’s easy to go down a rabbit hole researching social media set-up and strategy best-practices.  It’s even easier to get lost as you try to narrow to a specific industry. We all know there’s no “one-size-fits-all” approach, but sometimes you just need some quick tips to get started. If you’re an […]

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An Opportunistic Approach to COVID-19 Marketing Strategies for Our Valued Clients

We’ve seen a lot of dealers who have paused or decreased budgets with the concerns for the coronavirus rising. We are seeing this shift with dealers all over the country. This change in strategy opens the market for remaining advertisers to increase their online market share, capture traffic at a low CPC due to little […]

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2020.03.31 4 Facebook Tools to Engage & Inform Automotive Shoppers Blog Image - Dealer Teamwork

4 Facebook Tools to Engage & Inform Automotive Shoppers

As more people stay home due to the COVID-19 coronavirus, they’re spending more time on Facebook and social media for human interaction. Dealerships should take advantage of people’s increased Facebook usage by coming up with a plan to engage and inform current and potential customers.  Having a plan to engage and inform online shoppers is […]

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2020.03.17 Blog - Top 8 Marketing Challenges Dealerships Face Every Month - OG Image

8 Marketing Challenges Dealerships Face Every Month

With the outbreak of the COVID-19 coronavirus, automotive dealerships are scrambling to innovate their processes to meet the fast-changing needs of the automotive buyer. Challenges that dealerships faced before the crisis are being exacerbated by slowing consumer demand and a decreased appetite for person-to-person contact due to personal health and safety concerns. These factors are […]

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Don't Use This New Google My Business Feature

Do Not Use This New Google My Business Feature

Article last updated 3/31/2020   The COVID-19 Coronavirus pandemic is forcing many dealerships to change their hours of operation or even temporarily close their stores. If that includes your dealership, you’ll want to update your hours on your Google My Business (GMB) listing to let your customers know when and how you’re available. Here is the […]

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6 Tips for a Safe Car Shopping Experience During COVID-19

As COVID-19 / coronavirus continues to evolve, impacts to daily life and business grow exponentially.  The average car dealer primarily provides an in-store retail experience to their shoppers. That dynamic is likely not sustainable in the short-term amid growing health concerns. Smart dealers are looking for and implementing more creative solutions to ensure the safety […]

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4 Google My Business Tips & Resources You Need to Know About

If you’re looking for additional Google My Business tips and resources to make your dealership stand out from the competition, you’ve come to the right spot! Check out our 4 must-know Google My Business tips and resources here: 1. Google Marketing Kit  With the Google Marketing Kit, you can show off what makes your dealership […]

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2020.02.18 How Local SEO and Google My Business Benefit Your Dealership

How Local SEO & Google My Business Can Benefit Your Dealership

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership.  Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business […]

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6.5 Tips for Measuring Search Engine Marketing (SEM) ROI

Is my search engine marketing (SEM) marketing working?  It’s the golden question that all dealers leveraging digital marketing ask themselves regularly. Unfortunately, measuring the successes and failures of your SEM efforts is not always an exact science.  It’s frustrating. We get it. However, with a little bit of organization, diligence and the right tools, you […]

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Why Microsoft Advertising Should Be in Your Marketing Strategy - Dealer Teamwork

Why Microsoft Advertising Should Be In Your Dealer’s Marketing Strategy

Microsoft Advertising can be a secret ingredient in your dealer’s marketing strategy when used with Google Ads. When your dealer advertises on multiple channels, you’re able to balance out the strengths and weaknesses of single marketing channels while reaching additional customers in more places. Here are the unique advantages that Microsoft Advertising holds over Google […]

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