Category: Tips & Best Practices

7 Things Your Dealership Shouldn’t Be Afraid to Use

by DT Marketing
Oct 31, 2019
0

Measuring the success of your dealership’s digital marketing efforts can be a scary process. But, when you know which items to track and what digital marketing channels to utilize to generate the most sales opportunities for your budget, the entire process becomes less frightening. Here are 7 essential items your dealership shouldn’t fear using: 1. […]

9 Ways to Lower Your Digital Ad Costs - Dealer Teamwork

9 Ways to Lower Your Dealership’s Digital Ad Costs

by DT Marketing
Oct 17, 2019
0

If your dealership struggles to keep your digital ad costs costs down, this article is for you. Use the following tips and best practices to organize your Google Analytics account better, eliminate wasted digital ad spend and create better ads that target in-market vehicle shoppers. 1. Set-up Conversion Tracking When setting up conversion tracking on […]

6 Video Tips for Beginners

by DT Marketing
Sep 11, 2019
2

As an automotive digital marketer, have you ever been told “we need more videos” and then had the conversation stop there? Car dealers know video is an important part of their digital strategy. So why don’t more use it? Video is an important element of the car shopping and buying process. A recent study by […]

Blog Post Featured Image - Do More Digital Marketing with the MPOP

Why MPOP® Merchandising Is Work Worth Doing

by DT Marketing
Jul 31, 2019
0

Are you tired of throwing money at digital marketing without seeing or understanding the results? Do you feel your approach or your current digital marketing vendor’s approach isn’t worth the money you put into it? Do you feel your current digital marketing strategy is too generic to provide qualified leads? If you answered “yes” to […]

7 Google Best Practices for Creating Successful Ads

by DT Marketing
Jul 24, 2019
0

Determining the recipe for success for your Google Ads campaigns can be a challenge if you don’t have the right tools or knowledge at your disposal. Everyone seems to have their own set of best practices or tricks to game the system. However, at Dealer Teamwork, we believe learning directly from the source (in this […]

Why You Should Be Using Microsoft Advertising - Dealer Teamwork

3 Reasons Why You Should Be Using Microsoft Advertising

by DT Marketing
Jun 20, 2019
0

When comparing advertising platforms, Microsoft Advertising (formerly Bing Ads) is often pushed aside in favor of Google Ads (formerly Google AdWords). But, there’s good reason to include Microsoft Advertising in your dealership’s digital marketing strategy. Here we explain the 3 little known reasons why you should use Microsoft Advertising in conjunction with Google Ads. […]

Advertising on Bing

by Eric Miltsch
Jul 26, 2018
0

When running SEO/SEM, Bing is often pushed to the wayside, for good reason too. According to Statista, Bing accounted for 25% of mobile search clicks in Q2 2018, compared to 56% from Google. Obviously, this a pretty significant gap in market share. However, there is a portion of mobile users that are searching on Bing. Paid advertising […]

How To Add Videos To Your MPOP® Offers

by DT Marketing
Feb 22, 2018
0

Did you know that you can add videos to your MPOP® vehicle and service offers? Adding videos is one of the most straightforward features to use within the platform, and it can also be one of the most influential elements you add to your campaigns. MPOP® users get the added benefit of further placement […]

9 Tips To Improve Your Landing Pages

by Eric Miltsch
Feb 08, 2018
0

There is a massive disconnect when using Landing Page best practices for automotive websites. How so? Too many marketing agencies and vendors are using outdated marketing tactics to solve the problems dealers face. Dealers are forced to use Landing Pages that contain content simply for the sake of creating content. It doesn’t help answer key questions […]

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