Measuring the success of your dealership’s digital marketing efforts can be a scary process. But, when you know which items to track and what digital marketing channels to utilize to generate the most sales opportunities for your budget, the entire process becomes less frightening. Here are 7 essential items your dealership shouldn’t fear using:
1. Google My Business UTM Tags
Add UTM tags to your Website and “Menu Link” CTAs on your Google My Business (GMB) profile. Doing so grants your dealership the ability to track GMB traffic back to your website in Google Analytics.
2. Custom Channels & Assisted Conversions
Custom channels help you better track website traffic and assisted conversions enable you to holistically attribute success to all channels that contributed to a conversion.
At Dealer Teamwork, we manage all your paid search campaigns for you. This includes setting up custom channels and measuring assisted conversions. You can learn more about our paid search services here.
3. Dynamic Number Insertion (DNI)
DNI is one of the most reliable methods to measure low-funnel conversions and attribution for ROI. Tracking when your customers call and matching it to the call source is critical to measuring the success of your digital marketing strategy. Learn more about DNI here.
4. Home Page CTAs Linking to Dynamic Landing Pages
Make sure you’re linking your home page CTAs to dedicated dynamic landing pages. Doing so can increase your conversions and sales opportunities. If you don’t have dynamic landing pages and would like to learn more about what they are and how you can get them, click here.
5. Store Visits Tracking
Store visit conversions are rapidly becoming the best measure of success for car dealerships with Google Ads. This is because Store Visits allow dealerships to connect their digital efforts back to sales by identifying when a shopper visits your dealership when they are likely to purchase.
6. MPOP® Email Campaign Builder
One of the most underutilized MPOP® features is Dealer Teamwork’s Email Campaign Builder. Quickly and easily send vehicle and service email offers to potential shoppers with just several clicks of a button. It’s a quick and easy way to email your MPOP®-generated offers to your customers.
7. MPOP® Social Media Marketing
Though advertising on Facebook can seem scary to dealerships that have never used it, Facebook Ads actually provides great ROI and more influencing power than other digital channels. Dealerships advertising on Facebook Ads can reach and target in-market vehicle shoppers across Facebook and Instagram to drive online search and increase their sales opportunities.
With Dealer Teamwork’s MPOP® Social Media Marketing, your dedicated account manager will set up and manage your dealership’s social media campaigns to save you valuable time.