Automotive marketing automation software
Automate publishing highly merchandised vehicle and service offers across their website and digital marketing campaigns with the MPOP®. Providing more pricing and shopping details than traditional VDPs throughout the car buying journey drives more high-quality sales opportunities.
MPOP® benefits to dealers
Less manual work for higher-quality campaigns
Automating much of the work to create, distribute and manage offers means you get highly-targeted campaigns without adding more work to your plate
Faster speed-to-market when offers change
The MPOP® automatically updates offers as your inventory changes or sells but also allows you to customize and syndicate offers faster with one tool
More high-quality sales opportunities
Campaigns with more highly-specific ad variations to meet a wide range of shoppers’ needs drive higher-quality leads than generic, non-specific campaigns
Why the MPOP® over other digital marketing solutions?
Not only does the MPOP® help dealers automate much of their marketing efforts throughout the month, but it is enhanced by powerful business intelligence and world-class digital marketing strategists. Our MPOP® Analytics reporting helps your dedicated digital strategists make faster, more informed strategy recommendations to help you dominate your market.
MPOP® Features & Integrations
What is the MPOP®?
The MPOP® stands for a Merchandising, Personalization and Optimization Platform. The platform helps car dealers merchandise, personalize and optimize new and used vehicle and service offers for the web easier and faster.
This patented technology allows car dealers to create and syndicate content consistently across digital marketing channels such as their website, model-specific / body-style specific landing pages, search engines, social media and email campaigns.
How does the MPOP® work?
- Inventory feeds are pushed into the platform
- Dealers merchandise their new vehicles, used vehicles and fixed operations services
- Offers are published to the dealer’s website and digital marketing channels in real-time
How will the MPOP® help my dealership?
With the MPOP®, auto dealers have more control over their advertising message than ever before! The tool enables dealers to create fully merchandised offers with lease and finance payments, savings, MSRP, compliant disclaimers, relevant CTAs, service coupons, etc. down to the make, model and trim level.
The MPOP® helps dealers:
- Automatically update their website & online advertising in real-time
- Improve the quality & relevance of ad campaigns
- Increase conversions and engagement
- Sync marketing messages across online channels with greater accuracy
- Generate higher-quality leads at a lower cost