The MPOP® Test

Automotive marketing automation software

Automate publishing highly merchandised vehicle and service offers across their website and digital marketing campaigns with the MPOP®. Providing more pricing and shopping details than traditional VDPs throughout the car buying journey drives more high-quality sales opportunities.

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MPOP® benefits to dealers

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Less manual work for higher-quality campaigns

Automating much of the work to create, distribute and manage offers means you get highly-targeted campaigns without adding more work to your plate

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Faster speed-to-market when offers change

The MPOP® automatically updates offers as your inventory changes or sells but also allows you to customize and syndicate offers faster with one tool

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More high-quality sales opportunities

Campaigns with more highly-specific ad variations to meet a wide range of shoppers’ needs drive higher-quality leads than generic, non-specific campaigns

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Why the MPOP® over other digital marketing solutions?

Not only does the MPOP® help dealers automate much of their marketing efforts throughout the month, but it is enhanced by powerful business intelligence and world-class digital marketing strategists. Our MPOP® Analytics reporting helps your dedicated digital strategists make faster, more informed strategy recommendations to help you dominate your market.

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MPOP® Features & Integrations

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MPOP® New Vehicle Marketing

  • MPOP® new vehicle merchandising tools
  • Dynamic new vehicle specials page & model / trim-specific landing pages
  • Real-time syndication to digital ad campaigns

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MPOP® Used Vehicle Marketing

  • MPOP® used vehicle merchandising tools
  • Dynamic used vehicle specials page & body style landing pages
  • Custom content pages available
  • Real-time syndication to digital ad campaigns

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MPOP® Service Marketing

  • MPOP® service / fixed ops merchandising tools
  • Dynamic service-specific landing pages

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Dynamic Paid Search Marketing

  • Dynamic new / used vehicle & service campaigns
  • Remarketing advertising
  • Google display network ads
  • Gmail display advertising

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Dynamic Social Media Marketing

  • Facebook & Instagram retargeting
  • Facebook & Instagram product catalog carousel ads
  • Facebook Marketplace advertising
  • Real-time Facebook business page posting

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Email Marketing

  • Native MPOP® email campaign content creation
  • Include current new, used & service offers
  • CRM / email tool agnostic (generates HTML code)

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Organic Search

  • Content- and media-rich landing pages increase organic rankings
  • Optimized for more conversions & leads, including no-click searches
  • MPOP® offers contribute to healthy content changes that help boost rankings
  • Improved marketing ROI

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MPOP® Analytics Reporting

  • Consolidated reporting from primary channels makes analysis easy & fast
  • Dashboards break down results by campaign & channel
  • Measure what matters—traffic, performance & leads
  • Month-end recaps & analysis on scheduled calls

Frequently Asked Questions – the MPOP®

What is the MPOP®?

The MPOP® stands for a Merchandising, Personalization and Optimization Platform.  The platform helps car dealers merchandise, personalize and optimize new and used vehicle and service offers for the web easier and faster.

This patented technology allows car dealers to create and syndicate content consistently across digital marketing channels such as their website, model-specific / body-style specific landing pages, search engines, social media and email campaigns.

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How does the MPOP® work?
  1. Inventory feeds are pushed into the platform
  2. Dealers merchandise their new vehicles, used vehicles and fixed operations services
  3. Offers are published to the dealer’s website and digital marketing channels in real-time

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How will the MPOP® help my dealership?

With the MPOP®, auto dealers have more control over their advertising message than ever before!  The tool enables dealers to create fully merchandised offers with lease and finance payments, savings, MSRP, compliant disclaimers, relevant CTAs, service coupons, etc. down to the make, model and trim level.

The MPOP® helps dealers:

  • Automatically update their website & online advertising in real-time
  • Improve the quality & relevance of ad campaigns
  • Increase conversions and engagement
  • Sync marketing messages across online channels with greater accuracy
  • Generate higher-quality leads at a lower cost

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