Eric Miltsch

Author: Eric Miltsch

Last Click Attribution Is Not the Trophy

by Eric Miltsch
Mar 02, 2026
0

In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

Dealer Teamwork - Eric Miltsch 2026 Predictions

7.5 Automotive Marketing Predictions for 2026

by Eric Miltsch
Jan 02, 2026
0

It’s been a few years since my last automotive marketing predictions article. Why? There hasn’t been anything exciting enough that grabbed everyone’s attention the way AI has recently. Everyone can feel it now. AI is the King of Buzz now. With another year in the books, I felt that another wave of “what’s next” conversations […]

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by Eric Miltsch
Nov 13, 2025
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When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

Automotive SEO Reporting - Client Portal | Dealer Teamwork Blog Image

Discover the Power of Our Exclusive Automotive SEO Client Reporting Portal!

by Eric Miltsch
May 28, 2024
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Dealer Teamwork believes in complete transparency and honesty in our automotive SEO reporting. Our approach ensures dealers receive a comprehensive and accurate understanding of their SEO performance. Here’s how we differentiate ourselves from agencies that may use fear tactics to win business: Detailed Geo-Targeting Analysis Our reports include a thorough analysis of geo-targeting, ensuring that […]

Google March 2024 Core Update - Dealer Teamwork

March 2024 Google Core Update: Dealer Teamwork Clients Win!

by Eric Miltsch
Mar 15, 2024
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Google March 2024 Core Update The Google March 2024 Core Update is a significant adjustment to improve search quality. It focuses on reducing clickbait content while promoting more useful information for users. The update introduces new spam policies to address practices that negatively affect search outcomes. Understanding The Latest Algorithm Changes The Google March 2024 […]

12 Days of Automotive Digital Marketing Christmas

12 Days of Digital Marketing Christmas: Unwrap Automotive Success

by Eric Miltsch
Dec 12, 2023
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🎄 Jingle Bells, Jingle Bells, Marketing All The Way! 🎄 Welcome to the festive season of holiday marketing! As the lights twinkle and the new year approaches, it’s the perfect time to sprinkle holiday cheer into your automotive digital marketing strategies. In the spirit of the season, we’ve decked the halls with Dealer Teamwork’s tribute, […]

Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

by Eric Miltsch
May 30, 2023
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The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

5 Automotive Predictions for 2021 - Dealer Teamwork

5 Automotive Industry Predictions For 2021

by Eric Miltsch
Jan 29, 2021
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Automotive Prediction time again! Who could have predicted last year’s insanity? A well-deserved shoutout goes out to everyone in the auto industry. Everyone did the impossible and worked hard to show the perseverance that the auto industry is known for. While 2020 is in the rear-view mirror, we have a long road ahead as we […]

Google My Business Finally Added This Key Reporting Feature

by Eric Miltsch
Oct 05, 2020
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I’ve been waiting for the next round of updates to the Google My Business (GMB) platform and some of them are starting to make their way to the surface. One such feature involves an improvement to GMB’s Insights reporting. Until now, GMB Insights reporting didn’t allow users to: View data beyond a 90-day window See […]

Is Google’s May Core Update Impacting Car Dealerships?

by Eric Miltsch
May 17, 2020
1

Google made an update to its core algorithm on May 4, 2020. Google released a statement, “we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update.” They further stated, “it will typically take about one to two weeks to roll out fully.” […]

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