Google March 2024 Core Update

The Google March 2024 Core Update is a significant adjustment to improve search quality. It focuses on reducing clickbait content while promoting more useful information for users. The update introduces new spam policies to address practices that negatively affect search outcomes.

Understanding The Latest Algorithm Changes

The Google March 2024 Core Update is a significant adjustment to improve search quality. It focuses on reducing clickbait content while promoting more useful information for users. The update introduces new spam policies to address practices that negatively affect search outcomes. How does that affect your dealership? Well…

The rollout may take a month, causing more ranking fluctuations than usual. Content writers need to create people-first content. Remember: Google’s search engine is meant to answer questions and solve problems. Its ability to show valuable content lies in the hands of the creators, so Google will do everything necessary to deliver on that expectation.  

Their algorithm updates are designed around evaluating content helpfulness. This is an essential objective for them as approximately 5.9 million searches are conducted on Google every minute. Google’s goal is to continue to dominate the global search engine market and protect its current market share of nearly 92%. 

Search updates aim to improve the search experience by delivering users more relevant, high-quality content. At Dealer Teamwork, we look at Google announcements, expert analysis, and our data to understand update goals. We’ve got you covered!

Their goals for an update include user experience, mobile optimization, content quality, and site performance. Google’s latest search update is more extensive in scale compared to their typical updates. Its purpose is to enhance search results and reduce the presence of spam.

An additional problem arises when reputable websites host subpar content created by others. Sometimes, these inferior posts attempt to take advantage of the original site owner’s positive reputation to achieve higher rankings in search engine results.

Google’s new spam policies will catch websites that try to manipulate ranking factors and improve search rankings by creating low-quality content. This happens when the website owner doesn’t pay attention to the content’s main goal or how it will help visitors. 

Google is also investigating the issue of expired domain abuse. This happens when someone buys an old website and uses low-quality content and blog posts to exploit its previous good reputation. The new content may confuse users who believe the new content came from the original, reputable website.

We understand the challenges of staying current with the latest SEO changes, particularly with frequent updates like Google’s March 2024 Core Update. We prioritize understanding these changes to apply the most effective SEO strategies and content updates.

Dealer Teamwork’s SEO team is committed to understanding Google’s innovative search signals. Our expertise and proactive approach ensure our strategies are always current. This is the foundation of our approach to improving visibility, attracting visitors, and driving more organic conversion opportunities. 

That’s why so many dealers trust us. We’re focused on adapting to Google’s core changes to keep your SEO efforts relevant and successful.

Comprehensive Website Audits

Dealer Teamwork runs comprehensive monthly audits of all our client’s websites. This is how we identify ranking fluctuations and updates impacted by new algorithm changes. Our team reviews on-page SEO elements such as:

• Site structure
• Mobile usability
• Page speed
• Content quality

How do we stay current? We rely on the best SEO tools and platforms for current information. 

• Google Analytics (GA4)
• Google Search Console
• SEMRush

The key is how we use this data within our workflows to focus on the insights needed for better decisions. This is the advantage Dealer Teamwork delivers to our dealers compared to the rest of the industry. 

By identifying areas for improvement, we can make targeted adjustments that match Google’s updated criteria. Fortunately, our dealers have not seen any impact from these recent changes. We continuously monitor the search engine rankings as the Core Update’s impact continues to roll out.

Content Quality and Relevance

Our landing page content is top-notch and meets the needs of our audience, as Google values quality and relevance. Items avoided include keyword stuffing, ensuring content is well-researched and informative, and matching user search intent. With approximately 46% of Google searches having local intent, car dealers must prioritize having a successful presence in local searches. 

User Experience (UX) Optimization

We focus on making our landing pages and their site easy to use. Pages must load quickly, ensure they work well on mobile devices, and improve user navigation. Enhancing UX aligns with Google’s updates and directly benefits our dealer partners by improving visitor engagement and conversion opportunities.

Emphasizing E-E-A-T Principles

With Google’s focus on experience, expertise, authoritativeness, and trustworthiness (E-E-A-T), we guide our clients in showcasing their industry credibility and expertise.

• We improve the quality of content.
• Ensure its accuracy
• Publish properly structured, relevant content

This helps deliver a better user experience using types of content that directly answer their questions or solve their problems.

Technical SEO and Mobile Optimization

We ensure all technical aspects of our client’s websites are optimized. Technical SEO and mobile optimization are significant items within Google’s algorithm.

• Our efforts include knowing that your most important pages are crawled and discovered
• Your pages are indexed correctly
• All landing pages are fully responsive
• We also ensure your mobile-friendly landing pages are fast because roughly 63% of Google searches are performed on mobile devices

Continuous Monitoring and Adaptation

Post-update, we will continue to monitor our client’s website performance metrics and rankings. We must assess the impact of the changes to the search engine results pages. We can make additional adjustments quickly that align with Google’s evolving algorithms. The key to better performance is ranking at the top of Google’s search engine pages, as those results receive a click-through rate of about 22.4%. 

Transparent Communication with Clients

Lastly, we communicate openly and transparently with our dealers about the changes, strategies, and expected outcomes. We stress informing and teaching clients about search engine updates for a successful online presence in the long term. 

Dealer Teamwork successfully manages Google’s algorithm updates, ensuring our clients’ web pages avoid penalties and enhance their visibility and performance in the search results.

Ready to dominate the search engine results pages? Connect with us now, and let’s craft your path to the top with the latest SEO strategies. 

Unleash your potential with Dealer Teamwork Total Search™!