Automotive Industry Archives

Category: Automotive Industry

#NextGenAuto Next Gen Z - Transparency is Key to Gen Z - blog cover car dealer handing keys to a Gen Z woman in the driver's seat

The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever

by DT Marketing
Dec 18, 2024
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We launched our dynamic #NextGenAuto Series with “Embracing the Future: Next Gen Automotive Strategies for Dealers” diving into the future of the automotive industry and the critical need to adapt to the expectations of next generation automotive buyers. Now, our spotlight shifts to the youngest car buyers in today’s market—Gen Z. Join us as we explore […]

Next-Gen Strategies for Car Dealers Blog Series

Embracing the Future: Next-Gen Automotive Strategies for Dealers

by DT Marketing
Nov 27, 2024
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Embracing the Future As we approach the end of 2024 and look beyond, the automotive industry must focus on addressing next-generation dealer challenges. It’s crucial to reflect on how emerging technology, evolving processes, and, most importantly, new talent will tackle the issues. These elements will not only address current issues but will also redefine the […]

Dealer Teamwork at Digital Dealer 2024 Las Vegas

Goodbye for Now! Digital Dealer 2024 Recap

by DT Marketing
Oct 15, 2024
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VEGAS, BABY! The Digital Dealer Conference & Expo was a truly memorable event. Held at the stunning new venue, the MGM Grand in Las Vegas, this year was filled with the usual presentation and workshop excitement and networking opportunities. Top that with our view of the Tropicana Hotel & Casino implosion, it became an awe-inspiring […]

Google Automotive Dealers Dealer Teamwork

Google’s Antitrust Ruling: What Automotive Dealers Need to Know

by DT Marketing
Aug 07, 2024
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The recent antitrust ruling against Google marks a significant digital search and advertising shift. Here at Dealer Teamwork, we’ve been asked questions such as, “Does this even matter?” or “How does this impact me?” As a seven-year Google Premier Partner, standing among the top 3% of Google Partners in the United States, this isn’t our […]

Quick Ways to Modernize your Automotive SEO in 2024

by DT Marketing
Jan 16, 2024
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While the core principles of automotive SEO have remained fairly constant in the last several years. In fact, the expert advice we shared as a 4th consecutive Google Premier Partner then is still very much relevant as a 6th consecutive Google Premier Partner and #1 automotive SEO company now. That said, 2024 demands a refreshed […]

AIADA AutoTalk Webinars Features Sean Stapleton in “What is Total Search ™ and Why is it Important?”

by DT Marketing
Nov 03, 2023
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“What is Total Search ™ and Why is it Important?” Sean Stapleton, Co-Founder and CEO at Dealer Teamwork, was recently honored to present to Affinity Partner AIADA dealership members in its AutoTalk Webinar series. Here is a summary of that session. TOTAL SEARCH ™ Total Search™. What is total search? Why is it important? How […]

Automotive Market Digital Marketing Insights and Market Trends - Aug 2023

Automotive Market is Looking UP! (literally): Insights from the Inside

by DT Marketing
Aug 14, 2023
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It’s no secret that the last few years have been a bumpy ride for automakers in the automotive market. With a shortage of computer chips, factories were forced to shut down, leaving dealerships with limited vehicles to sell. Fast forward to now, and rising interest rates are making auto loans more expensive. Both scenarios have […]

Slow Month? Time to Boost Your Lead Generation

by DT Marketing
Jul 21, 2023
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The past few months have been challenging for a lot dealers nationwide. There’s been a noticeable decline in sales and leads compared to the previous month or year. As we head into this month’s end, it’s crucial to take proactive measures to enhance visibility in advertising and boost lead generation to avoid a repeat of […]

One Small Step for Automotive Dealers, One Giant Leap to GA4

by DT Marketing
Jul 19, 2023
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In case you’ve been living under a moon rock, Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s a big leap forward for automotive dealerships. Launching into GA4 may seem daunting. But you aren’t alone! Our dedicated team of 100% Certified GA4 media, analytics, and customer support experts are here to […]

Automotive GA4 - GA4 for Automotive Dealers

GA4 for Automotive Dealers: The Cliff Notes

by DT Marketing
Jul 12, 2023
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Google Analytics 4 (GA4) was launched on July 1, 2023, after being in beta for almost 4 years. GA4 replaced Google Universal Analytics (UA), and is designed to be more privacy-focused and event-based than UA. While GA4 is still considered under development, it’s a significant improvement over UA. IN A NUTSHELL GA4 tracks the entire […]

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