Content Marketing Archives

Category: Content Marketing

What is DNI and How Can it Impact Dealership Analytics?

by Eric Miltsch
Jul 05, 2018
2

Dynamic Number Insertion, or DNI, is more than just a group of fancy buzzwords that marketers throw around, it’s actually a very valuable tool that can be used in a variety of different digital marketing channels and provide valuable insights into where phone calls are coming from on your website. What Is DNI? Dynamic Number […]

Google Ads Quality Score 101

by Eric Miltsch
Jun 13, 2018
0

When trying to run an effective paid search campaign in Google Ads one of the most important factors to judge is the quality of one’s advertising. This begs the question: how does one measure quality? Fortunately, Google took a seemingly unquantifable term and drilled it down to an exact science. This lets users form a […]

MPOP® Inspired Window Merchandising

by Eric Miltsch
Feb 20, 2018
0

Dealers work so hard to drive the customer to their website and even harder to get them in the showroom and ultimately out on the lot. Unfortunately, there can be a disconnect between the information found online and what they see on the vehicles. Check out this excellent merchandising example from ChevyLand. They’re using the MPOP®’s transactional […]

The Importance of Ad Preview Tool

by Eric Miltsch
Feb 15, 2018
0

Whether you are new to SEO/SEM or you’re a digital marketing guru, evaluating and testing your digital marketing efforts is always vital. Luckily, search engines like Google already provide a wealth of free tools giving you the ability to take an unbiased look at your current marketing efforts. One such tool that Google provides is […]

Introducing Body Style Landing Pages from Dealer Teamwork

by Eric Miltsch
Jan 31, 2018
0

We are excited to announce a great new added value feature for Dealer Teamwork clients – Body Style Landing Pages! This new landing page format allows dealers to have body style specific pages, similar to our model-specific landing pages, on their site. You can now feature multiple makes and models on one, highly optimized page. This […]

2018 Automotive Marketing Predictions

by Eric Miltsch
Jan 07, 2018
0

A new year and time again for my favorite blog post of the year! I love seeing the constant progress dealers make improving their operations. The changes in consumer behavior are fascinating to witness. Vendors deliver the solutions needed to adapt to changing consumer behaviors. These solutions vendors provide to the industry play a pivotal role in the success of […]

How To Send Your PPC Ads To the Top of the Search Results Page

by Eric Miltsch
Jan 04, 2018
0

So, you’re trying to drive traffic to your website using Text Ads? Sounds like a fantastic idea, optimizing your website with SEO and SEM in mind is practically a must in 2018. When evaluating your website’s SEO, there are a few things you’ll want to keep in mind… What is missing from most text ads […]

New 2018 Model Specific Landing Pages

by Eric Miltsch
Dec 05, 2017
0

Landings Pages Increase Relevancy and Convert More Shoppers! Dealer Teamwork is excited to introduce the new and improved 2018 model-specific landing page content. These landing pages contain new model year information, updated vehicle content and upgraded content sections. The new sections have content that’s easier to consume on mobile devices, provides more relevant model information and […]

Introducing Google Data Studio Reporting Dashboard

by Eric Miltsch
Dec 05, 2017
0

Google Data Studio Makes Reporting Easy! Dealers frequently struggle with how to manage their Google Analytics reporting. Everyone knows they need to use it. However, it isn’t always a smooth experience and users are left asking questions such as, “Which metrics should I watch?” “Which sections should I be looking at?” One of Dealer Teamwork’s […]

What is the Difference Between Bouncing and Pogo-Sticking?

by Eric Miltsch
Nov 02, 2017
0

Recently the conversation about bounce rates has been heating up. Is a high bounce rate always bad? What is bounce rate? What is pogo-sticking? Is pogo-sticking different than bounce rate? I always love to go to the source – below, please find Google’s definition of a bounce and what they say about bounce rate. “What is a Bounce: A bounce is a single-page session on your site. In Analytics, […]

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