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Tag: thought leadership

log cover image of hands shaking at a dealership: Stop Form Fills and Start Driving Real Conversations that make you money

From Search to Showroom, Stop Chasing Form Fills and Start Driving Conversations

When a shopper types “lease a blue Jeep Wrangler” into Google, they don’t want to fill out a form! They want an answer. They want to see the exact vehicle, price, and offer that matches their search. If you can deliver that in the moment, you win the sale. If you can’t, they click away. […]

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Tired of Digital Disconnects? Why Your Dealership Ads - The cost of good enough - Dealership Needs Real-Time Ad & Offer Management

Tired of Digital Disconnects? Why Your Dealership Needs Real-Time Ad & Offer Management

As the co-founder and CEO of Dealer Teamwork and having spent decades in automotive software, I’ve been around long enough to see the digital world undergo massive transformation. What hasn’t always kept pace, however, is how dealerships manage their online presence, particularly when it comes to advertising and offers. My recent conversation with a colleague […]

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The Next Generation of Automotive Shoppers: Building Loyalty Through Pricing Clarity

Welcome back to our #NextGenAuto Series! So far in our series, we’ve discussed how personalization drives engagement and how consistency builds loyalty. Now, we’re zeroing in on a topic that dealerships can’t afford to ignore: pricing clarity in a world where the buyer holds all the power. Remember when dealerships were the sole source of […]

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The Next Generation of Automotive Shoppers: Personalization is the New Standard

Welcome back to our #NextGenAuto Series! We’ve already explored how transparency builds trust and how consistency earns loyalty. Now, let’s dive into the third—and arguably most critical—pillar for earning the business of the next generation of car buyers: personalization. Today’s shoppers, especially Millennials and Gen Z, aren’t just browsing. They’re expecting shopping experiences tailored to […]

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Dealer Teamwork AIADA AutoTalk: 5 Game-Changing Digital Marketing Requirements Dealers Can’t Afford to Miss

5 Game-Changing Digital Marketing Requirements Dealers Can’t Afford to Miss

In a recent webinar hosted by AIADA, digital marketing experts Eric Miltsch, Co-founder and VP of Search at Dealer Teamwork, and Luke Branson, SEO Lead, shared invaluable insights on the essential digital marketing strategies automotive dealers need to embrace to stay ahead of the curve.  “This isn’t theory,” Eric foretold. “ This is all proven best-practice […]

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The Next Generation of Automotive Shoppers: Winning with Consistency Across Every Touchpoint

Welcome back to our #NextGenAuto Series! In our last post, The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever, we explored how transparency builds trust with Gen Z buyers. Now, we’re shifting gears to another critical factor: consistency. Because trust isn’t built in a single moment—it’s reinforced at every touchpoint. For Gen […]

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Dealer Teamwork Women in Automotive - Amy

Women of Dealer Teamwork: From English Teacher to Technology Leader

In this special edition of our Empowered Women of Dealer Teamwork series approaching International Women’s Day, we’re proud to showcase the incredible women who are driving innovation and shaping the future of the automotive industry. Navigating the modern workplace requires resilience, adaptability, and a constant drive to learn. But what happens when your career path […]

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Dealer Teamwork Women in Automotive - Lani

Women of Dealer Teamwork: Staying True and Driving Change

Dealer Teamwork is proud to showcase the incredible women who are driving innovation and shaping the future of the automotive industry. In this interview, we sat down with a seasoned professional to share her authentic journey and insights in the second feature of our Empowered Women of Dealer Teamwork series: Staying True and Driving Change […]

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Dealer Teamwork Women in Automotive Sarah Rohn

Women of Dealer Teamwork: A Creative Spark in the Automotive Industry

Dealer Teamwork is proud to showcase the incredible women who are driving innovation and shaping the future of the automotive industry. This month, we’re spotlighting one energetic member of our team who brings a unique perspective and a passion for success in our first in a series: A Creative Spark in the Automotive Industry – […]

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#NextGenAuto Next Gen Z - Transparency is Key to Gen Z - blog cover car dealer handing keys to a Gen Z woman in the driver's seat

The Next Generation of Automotive Shoppers: Why Transparency Matters More Than Ever

We launched our dynamic #NextGenAuto Series with “Embracing the Future: Next Gen Automotive Strategies for Dealers” diving into the future of the automotive industry and the critical need to adapt to the expectations of next generation automotive buyers.  Now, our spotlight shifts to the youngest car buyers in today’s market—Gen Z. Join us as we explore […]

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