Eric Miltsch

Author: Eric Miltsch

Introducing Cruise Control Pro!

by Eric Miltsch
Apr 27, 2017
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What is Cruise Control Pro? Cruise Control Pro is the newest and most exciting product Dealer Teamwork has released to date! Dealer Teamwork’s goal has always been to make digital marketing easier to understand and use, and Cruise Control Pro has helped us continue to achieve that goal. While the patented MPOP® was initially designed to make […]

Sean Stapleton - Digital Dealer 22 Sesssion

3.5 Reasons To See Sean Stapleton’s Digital Dealer 22 Session

by Eric Miltsch
Mar 27, 2017
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One of the biggest dilemmas automotive conference attendees face is deciding which session to see. (No, it’s not the parties. Skip them, you’ll thank us in the morning.) Pro Tip: Set your agenda to match your current goals and priorities. Do you have complete control over creating relevant marketing content? Can the search engines find and […]

Dealer Poll: Top 5 Dealer Vehicle Offer Marketing Processes – Part 1

by Eric Miltsch
Mar 04, 2017
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During Sean Stapleton’s recent DealerOn Webinar, “Top 5 Steps To Creating Your Biggest Competitive Advantage”, he asked the large dealer audience to describe their current process for marketing their vehicles and their current offers. These are eye-opening statistics. Let’s break each one down. 1. 36% of the dealers said they take the OEM offers, create […]

Top 10 Must Have SEO/SEM Resources

by Eric Miltsch
Mar 03, 2017
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Google SEO Starter Guide This should be required reading for anyone involved with the marketing efforts for your organization, whether you’re a beginner or a seasoned veteran. Learn the basic lingo, how to improve site structure, how to optimize content, understanding how crawlers work, SEO for mobile phones, and promotional activities. Moz Keyword […]

Never use dealership microsite for marketing blog post

5 Reasons Why You Should NEVER Use a Dealership Microsite for Marketing

by Eric Miltsch
Feb 02, 2017
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For those unfamiliar with what a Microsite is, a microsite is a secondary website typically hosted in one of two ways many use a separate URL from the parent site if the parent site is “ABCFord.com” the microsite might be “ABCFord.com” others use a subdomain “subdomain.ABCFord.com.” For years dealers and SEOs alike have scratched their […]

Unfair MPOP® Advantages: Episode 1 (Become an Offer Leader)

by Eric Miltsch
Jan 31, 2017
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The ability to quickly update, change, and syndicate pricing and offer messages, on the fly, is essential in today’s fast-paced, high-tech world. Unfortunately, most marketers aren’t equipped to execute with the accuracy and speed necessary for success. In this DealerTeamwork marketing tip, you’ll learn a valuable Launch Control strategy to become a vehicle market price […]

5 Automotive Marketing Predictions For 2017

by Eric Miltsch
Jan 30, 2017
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Back again for my annual car dealership predictions post for the retail automotive industry. This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level […]

Top 5 MPOP® Benefits Dealers Will Love

by Eric Miltsch
Dec 30, 2016
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Early in 2016, our Ford dealership started using DealerTeamwork’s MPOP®. we immediately fell in love with what the MPOP® did for us. This changed the way we managed our digital marketing and made our efforts pay off quickly. Within the first month, our website was performing better, our paid search ads were more effective and […]

Christian Miller Named New COO of Dealer Teamwork

by Eric Miltsch
Nov 21, 2016
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Dealer Teamwork has announced Christian Miller as their new Chief Operating Officer. Christian was most recently the Vice President & General Manager at Quetica, LLC. Quetica helped commercial clients and government agencies efficiently and effectively achieve sustainable cost reduction and better service levels through the delivery of hands-on practical expertise and world-class solutions. “We are fortunate […]

5 Frightening Specials Pages That Scare Customers Away!

by Eric Miltsch
Oct 31, 2016
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Building effective specials pages is one of the oldest problems car dealers face every month. Why? It’s time-consuming, it’s hard to keep up with the OEM offers and they simply don’t have the tools to do it efficiently. So, dealers are forced to use dead-end tactics that don’t help car buyers find what they’re looking […]

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