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Category: SEO

Google March 2024 Core Update - Dealer Teamwork

March 2024 Google Core Update: Dealer Teamwork Clients Win!

Google March 2024 Core Update The Google March 2024 Core Update is a significant adjustment to improve search quality. It focuses on reducing clickbait content while promoting more useful information for users. The update introduces new spam policies to address practices that negatively affect search outcomes. Understanding The Latest Algorithm Changes The Google March 2024 […]

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Modernize your Automotive SEO in 2024

Quick Ways to Modernize your Automotive SEO in 2024

While the core principles of automotive SEO have remained fairly constant in the last several years. In fact, the expert advice we shared as a 4th consecutive Google Premier Partner then is still very much relevant as a 6th consecutive Google Premier Partner and #1 automotive SEO company now. That said, 2024 demands a refreshed […]

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Ditch the Switch: Drive Traffic with Dealer Teamwork's Total Search™

Ditch the Switch: Drive Traffic with Total Search™

Is your car dealership website stuck in neutral? Slow traffic? Tired of pouring money into ads with little control, transparency, results, and ROI? If this sounds familiar, you’re not alone. Most car dealerships struggle with getting found online consistently and effectively, keeping their websites buried in the dust on page two of Google. Why? Because […]

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Total Search Unified Approach to Digital Marketing in Automotive

The Future of Search is a Unified Approach

Our last article explored ways to maximize online visibility by delivering helpful content. In it, we discovered that an integrated approach to digital marketing in automotive utilizes search engine marketing (SEM) as an effective and efficient way for dealerships to reach their target audience and achieve their digital marketing goals. We conclude that investing in […]

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Total Search - Maximize Visibility_Blog

Total Search: Maximizing Visibility and Delivering Helpful Content

In today’s digital age, search engines have become the go-to for almost everyone. This is especially true when it comes to finding answers to our queries. Even so; however, customers often don’t always know exactly what they are looking for. This is where Total Search™ has stepped in and created an approach that is designed […]

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SEO vs PPC: Which is the Better Investment?

We get asked, “Which is better: SEO or PPC?” by automotive dealers all the time. It’s a loaded question for sure. It assumes that one is better than the other. That’s not necessarily the case. Search Engine Optimization (SEO) and Pay per Click (PPC) are two of the most utilized search models and online marketing […]

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SEO Investment - Is t Worth It?

Is SEO (really) Worth the Investment? These 10 Benefits Say “YES”

When I first entered the automotive industry, businesses relied heavily on traditional advertising to promote themselves. This included using expensive methods like radio, TV, billboards, and direct mail to reach potential customers. The goal of this ‘hope and spray’ marketing was to attract customers with a mass marketing message and then sit back in anticipation […]

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Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

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blocks with S E O letters on them

Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page (SERP). The purpose of this article is […]

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