SEO Archives

Category: SEO

Google’s Biggest Search Changes in 25 Years Reinforce Why Dealerships Need a Total Search™ Strategy

by DT Marketing
Jun 09, 2026
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At Google I/O 2026, Google unveiled what may be the most significant transformation of Search since the platform was launched nearly three decades ago. While the headlines focused on AI, the bigger story for auto dealerships is much deeper: Search is no longer about finding information. It’s becoming about making decisions. For years, dealership marketing […]

How to grant access to Google properties - Dealer Teamwork

How to Grant Access to Google Business Profile, GA4, and Google Search Console

by eric.miltsch@dealerteamwork.com
May 30, 2026
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Accurate access to the Google platform is critical for local SEO performance, paid search optimization, attribution reporting, and automotive digital marketing analysis. Giving the right profile permissions helps Dealer Teamwork verify tracking accuracy and troubleshoot issues. This helps connect Google products properly and improve local SEO visibility. Dealer Teamwork can analyze shopper behavior and conversion […]

Payment Accuracy in Automotive Marketing

Why Payment Accuracy Now Defines Automotive Marketing, and How Dealer Teamwork Solves It

by DT Marketing
Apr 27, 2026
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For years, automotive digital marketing has been driven by visibility: show the vehicle, highlight the price, and earn the click. But today, that model has fundamentally changed. Approximately 80% of new and 40% of used car purchases in the U.S. are financed, making loans the primary method of vehicle acquisition. Shoppers are no longer asking, […]

Dealer Teamwork Introduces Their New Intelligent Price, Offer, and Payment (IPOP™) Product at NADA 2026

by DT Marketing
Feb 03, 2026
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Minnetonka, MN — February 3, 2026 — Dealer Teamwork today announces the launch of Intelligent Price, Offer, and Payment (IPOP™), a new set of capabilities that expands how dealers intelligently create, manage, and deploy pricing, offers, and payments across their full vehicle inventory and throughout the entire shopper journey and website experience. IPOP™ builds on […]

The Simple Reason Why Your Dealership Can’t Seem to Get Ahead in Digital Advertising

by DT Marketing
Dec 09, 2025
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Ever wonder why it feels nearly impossible to truly pull ahead of your competitors in digital advertising? Why every month feels like a race where everyone ends up crossing the finish line at the exact same time? The answer might be far simpler, and far more frustrating, than you think. Because Most Dealers Are Using […]

The Key Search Question: Will Your Dealership Be Part of the Answers AI Finds?

by eric.miltsch@dealerteamwork.com
Nov 13, 2025
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When a shopper asks AI, “Where can I buy a used truck near me?” — will your dealership show up in the answer? That’s the new challenge in digital marketing. AI tools like Google’s AI Overview and ChatGPT don’t just list links anymore, they give answers. And if your dealership isn’t part of those answers, […]

How Landing Pages Power Smarter AI Advertising

by eric.miltsch@dealerteamwork.com
Nov 06, 2025
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In the era of AI-driven marketing, your landing page is no longer just a destination — it’s the engine that fuels your campaign performance. Platforms like Google Performance Max and Meta Advantage+ now rely on your landing page content to train their AI systems. Every headline, keyword, and image signals to these platforms who you […]

Google Updates: Muvera is here. Is your SEO Ready?

Google’s Muvera Update Has Changed Search Again, But Dealer Teamwork Dealers Are Already Winning

by eric.miltsch@dealerteamwork.com
Jul 09, 2025
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New month. New rules. As Google’s June 2025 Core Update rolls out globally, “Search has changed again. The margin for error is thinner.” said Eric Miltsch, Co-Founder & VP of Search, Dealer Teamwork. We sat down with him to break down what automotive dealers need to know when making their next SEO moves. Google included […]

Why Auto Dealers Can’t Ignore the Power of Local SEO & Paid Search

by eric.miltsch@dealerteamwork.com
Aug 21, 2024
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Effective local SEO is essential for dealerships to attract customers in their specific regions. This, we know. We also know that execution can be a challenge. The key to success lies in scaling these efforts without sacrificing quality. Auto dealers must prioritize automation in their most critical tasks to achieve impactful local SEO at scale. […]

Fatherly Wisdom for your Website, SEO, and SEM: Hacks from the Dad-a-Base!

by eric.miltsch@dealerteamwork.com
Jun 11, 2024
0

Dads. They dispense wisdom (solicited or not) with a gruff tenderness that’s as comforting as a well-worn baseball mitt. This Father’s Day, we at Dealer Teamwork wanted to celebrate the dads who’ve guided us, not just in life, but in business, too. Specifically, the business of automotive digital marketing: Websites, SEO, and SEM. Better known […]

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