Thought Leadership Archives

Category: Thought Leadership

Dealer Teamwork Is Already Solving What Google Just Made Mandatory

by DT Marketing
Mar 31, 2026
0

Google is now enforcing what the industry has struggled with for years: complete alignment between ads, websites, and pricing. While many dealers are scrambling to react, Dealer Teamwork clients are already ahead… because this isn’t new for us. It’s exactly what our platform was built to handle. For most dealers, it’s a problem.For us, it’s […]

The Advantages of a Google Premier Partner

by DT Marketing
Mar 11, 2026
0

Digital marketing vendors promise a lot. Better leads and dashboards. Lower costs. Smarter campaigns. But in a crowded vendor landscape, it can be difficult for dealers to separate marketing claims from proven expertise. For the ninth consecutive year, Dealer Teamwork has been named a Google Premier Partner — a distinction reserved for the top 3% of […]

Last Click Attribution Is Not the Trophy

by eric.miltsch@dealerteamwork.com
Mar 02, 2026
0

In dealership marketing meetings, someone always asks, “What sold the car?” Last click attribution pretends the answer is simple: the channel that delivered the final click gets 100 percent of the credit. It’s clean and easy to report. But it’s also incomplete. Google’s own direction signals this shift. Google retired several rule-based attribution models in […]

Dealer Teamwork CEO Sean Stapleton Featured in The Leaders Globe for Advancing Automotive Retail Through Innovation and Patented Technology

Sean Stapleton Featured for Advancing Automotive Retail Through Innovation and Patented Technology

by DT Marketing
Oct 05, 2025
0

Eden Prairie, MN — October 2025 — Dealer Teamwork is proud to announce that our Co-Founder and CEO, Sean Stapleton, has been featured on the cover of The Leaders Globe magazine as a Most Successful Entrepreneur in Tech to Watch 2025, recognized for his visionary leadership and groundbreaking contributions to the automotive retail industry. The […]

log cover image of hands shaking at a dealership: Stop Form Fills and Start Driving Real Conversations that make you money

From Search to Showroom, Stop Chasing Form Fills and Start Driving Conversations

by eric.miltsch@dealerteamwork.com
Aug 15, 2025
0

When a shopper types “lease a blue Jeep Wrangler” into Google, they don’t want to fill out a form! They want an answer. They want to see the exact vehicle, price, and offer that matches their search. If you can deliver that in the moment, you win the sale. If you can’t, they click away. […]

Tired of Digital Disconnects? Why Your Dealership Ads - The cost of good enough - Dealership Needs Real-Time Ad & Offer Management

Tired of Digital Disconnects? Why Your Dealership Needs Real-Time Ad & Offer Management

by eric.miltsch@dealerteamwork.com
Jul 11, 2025
0

As the co-founder and CEO of Dealer Teamwork and having spent decades in automotive software, I’ve been around long enough to see the digital world undergo massive transformation. What hasn’t always kept pace, however, is how dealerships manage their online presence, particularly when it comes to advertising and offers. My recent conversation with a colleague […]

Meet our Leadership Team: Anissa Collins, VP of Sales & Marketing, 2025 Women at the Wheel

Empowered Women of Dealer Teamwork: Driving Success with Women at the Wheel

by eric.miltsch@dealerteamwork.com
Jul 10, 2025
0

We’re thrilled to shine a well-deserved spotlight on Anissa Collins, our VP of Sales and Marketing, as she’s recognized as a 2025 AutoSuccess ‘Women at the Wheel’ honoree. Anissa’s extensive experience and dynamic leadership have made an undeniable impact at Dealer Teamwork and across the automotive industry. We sat down with her to discuss her […]

The Next Generation of Automotive Shoppers: Building Loyalty Through Pricing Clarity

by DT Marketing
Jun 19, 2025
0

Welcome back to our #NextGenAuto Series! So far in our series, we’ve discussed how personalization drives engagement and how consistency builds loyalty. Now, we’re zeroing in on a topic that dealerships can’t afford to ignore: pricing clarity in a world where the buyer holds all the power. Remember when dealerships were the sole source of […]

Dealer Teamwork Fireside Chats - OEM Partnerships and Innovation with Peter Boesen

Powering Progress with OEM Partnerships and Automotive Retail Innovation

by eric.miltsch@dealerteamwork.com
May 20, 2025
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“Hi, my name is Peter Boesen. I am the Vice President of OEM Relationships and Large Dealer Groups in the Western Region.” These are the opening words of a seasoned automotive professional, someone who understands the intricacies of the car industry from over 35 years spent on the retail side. And with this experience comes […]

Driving Automotive Success Through Innovation and Partnership - Fireside Chat

Driving Automotive Success Through Innovation and Partnerships

by eric.miltsch@dealerteamwork.com
May 08, 2025
0

At Dealer Teamwork, a commitment to empowering automotive dealerships to dominate digital marketing and reach #1 in their market is at the heart of everything we do. We recently had the opportunity to sit down with Joshua Hulsizer, Client Services Area Director, to discuss what truly sets us apart in helping our clients thrive in […]

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