Earlier this month, Google officially launched vehicle ads, formerly vehicle listing ads (VLA), at NADA 2022. Today, Dealer Teamwork announces that their Google vehicle ads offering is open to all current and future customers. As one of the first automotive agencies to gain acceptance into the vehicle ads pilot program, Dealer Teamwork’s experience is unmatched when it comes to optimizing the highest converting vehicle ads success strategies for car dealers.
Google vehicle ads are the latest advertising innovation from Google, allowing car dealers to promote their entire new and used inventory directly on the Google Shopping Network. The ad format includes a vehicle image, make, model, price, miles, as well as the dealership’s name. This long-awaited vehicle shopping ad format grants dealers the ability to occupy valuable search real estate at the top of the search engine results page, above other ads and organic listings.
Although Google vehicle ads are open to all dealers and agencies, all strategies and solutions are not created equal. Dealer Teamwork’s offering is superior because it’s combined with their marketing automation technology, the MPOP®, and their long-term experience in the vehicle ads pilot program.
The integration of Google’s vehicle ads with Dealer Teamwork’s proprietary MPOP® software provides dealers the ability to merge even more of Google’s ad tools directly into their sales process, generating more dynamic, low-funnel advertisements that are highly visible via search.
Dealer Teamwork’s Digital Advertising Strategy Director, Josh Malone, shared why he was so excited about this new Google advertising feature. “The industry has been anxiously waiting for automotive-specific Google Shopping Ads since 2012. I recommend vehicle ads for all dealers because our pilot program members have seen higher engagement and great conversions from ready-to-buy consumers. Plus, now that vehicle ads apply to new and used vehicles, we expect dealers to see even more opportunities to connect directly with car shoppers faster than ever before.”
Malone further stated, “Pairing Google vehicle ads with the MPOP® creates a full circle consumer experience. The MPOP® already automates vehicle merchandising for dealer websites and digital ads, and now dealers can plug that merchandised inventory right into Google’s shopping network with these two solutions.”
Dealer Teamwork customers have taken to this new advertising format and have made it a pivotal element of their marketing strategy. Dustin Fischer of the Jeff Belzer Automotive Group expressed his excitement about Google vehicle ads by stating, “Dealer Teamwork continues to support our auto group with the latest and greatest Google has to offer. Pre-Owned Vehicle Ads are a no-brainer, driving some of the lowest CPA out of any marketing channel we’re currently utilizing. With a combination of low CPA, and high converting traffic, the Pre-Owned Vehicle Ads offered through Dealer Teamwork have become a staple of our used car marketing strategy.”
Top reasons dealers should take advantage of Google vehicle ads with Dealer Teamwork
- Proven experience as one of the first agencies in the vehicle ads pilot program.
- Highest automation and cross-channel consistency between Google vehicle ads and other digital channels because of Dealer Teamwork’s patented MPOP® software.
- More quality conversions at a 61% lower cost than traditional search efforts.
Google vehicle ads mark another significant automation feature that Dealer Teamwork and their MPOP® technology have to offer. With the successful performance Google vehicle ads have shown throughout the pilot program, Dealer Teamwork is looking forward to continuing to enhance and drive optimal growth for their dealers.
Dealers can learn more about Google vehicle ads and can sign up with Dealer Teamwork here.
About Dealer Teamwork
Dealer Teamwork combines the efficiency and scaling power of a software company with the high levels of customer support and strategy of a marketing agency. Dealer Teamwork’s patented MPOP® (Merchandising, Personalization, and Optimization Platform) software automates marketing for dealers and enables them to manage their content across digital channels from one tool. Plus, Dealer Teamwork utilizes business intelligence reporting to provide dealers with data-driven insights. Endorsed by 12 OEM programs, AIADA, and other major industry players–Dealer Teamwork is one of the most experienced providers in the industry.
Read the official press release here.
