Kia Dealerships Are Now DAS Fund Eligible For Dealer Teamwork’s MPOP® Social Media Marketing Product
Dec 18, 2019
Industry-leading digital marketing automation company, Dealer Teamwork, announced today that it is expanding its Kia DAS fund eligibility for Tier III automotive retail dealerships to include Dealer Teamwork’s MPOP® Social Media Marketing product. Effective December 19, 2019, Kia dealerships can now receive DAS fund reimbursement for using Dealer Teamwork’s MPOP® digital advertising platform to advertise new and used vehicle offers on Facebook and Instagram. MPOP® Social Media Marketing will also be automatically included at no additional cost for Kia dealerships that sign up for Dealer Teamwork’s Gold and Platinum packages.
Previously, Kia dealerships could only receive DAS funds to use the MPOP® to advertise offers on Google, Bing, YouTube and within email marketing campaigns. Now, those funds can also be used for Dealer Teamwork’s MPOP® Social Media Marketing product, which allows Kia dealerships to advertise on Facebook and Instagram.
Dealer Teamwork recently improved its MPOP® Social Media Marketing package by integrating the MPOP® with Facebook Marketplace. This integration allows Kia dealerships to show all of their used vehicle offers to in-market shoppers on Facebook Marketplace. Additionally, new and used vehicle offer ads being run on Facebook and Instagram now have improved audience targeting to better reach in-market shoppers who are most interested in buying a vehicle.
As an industry leader, Dealer Teamwork is focused on saving dealerships significant time, effort and money spent merchandising vehicle and service inventory to their digital marketing channels. Dealer Teamwork helps Kia dealerships convert more vehicle buyers on a variety of media channels while preventing lost sales opportunities. This is accomplished through Dealer Teamwork’s modern omnichannel advertising and media optimization platform, the MPOP®.
The MPOP® improves Kia dealership’s speed-to-market and the quality of advertising and website traffic. This is accomplished through enabling Kia dealerships to instantly push dynamically generated content like payments, current incentives and other valuable buying information, to their linked marketing channels.
Currently, Kia dealerships can use the MPOP® to advertise their inventory on Google, Bing, Facebook, Instagram, YouTube and email. Dealer Teamwork is expected to announce additional marketing channels that dealerships will be able to advertise their inventory offers on next year.
“We are thrilled to offer 100% DAS fund eligibility to Kia dealerships across the country,” said Dealer Teamwork’s Chief Financial and Operations Officer, Joe Skar. “Our unique technology stack and track record of success allows us to effectively assist Kia dealerships in generating high-quality sales opportunities through our DAS-fund eligible MPOP® Social Media Marketing product. We are grateful and honored to continue serving Kia and its over 750 dealerships across the United States and Canada.”
About Dealer Teamwork
Dealer Teamwork is one of the fastest-growing SaaS companies creating first-class solutions for the retail automotive industry. Dealer Teamwork created the automotive industry’s first MPOP®, a patented Merchandising, Personalization and Optimization Platform.
This omnichannel marketing platform creates a significant competitive advantage by syndicating dealership vehicle and service offer campaigns to more shoppers, effectively and efficiently.
Dealer Teamwork’s headquarters is in Eden Prairie, Minnesota, and services an international customer base from offices in California, Arizona, Nevada, New York and Texas.