New MPOP® Enhancements and Updates – Week of May 29
May 31, 2017
We’ve been hard at work improving the MPOP® for you! We appreciate all of the feedback for new enhancements and feature requests – we love hearing from you.
Here are three new user enhancements that will help you be more productive and make your campaigns even more effective!
Build Category Specific Used Vehicle Landing Pages
We made it easier to create relevant content and landing pages for your used car offers. Now you can have additional landing pages featuring all of your offers while also publishing a page highlighting Certified Pre-owned Vehicles, On-make, and Off-make vehicles.
These pages have the same great features as the New Vehicle Landing Pages such as rotating banners, additional images, videos and so much more. This will help you drive more quality traffic, improve engagement and ultimately drive more conversions!
Driving paid search traffic to highly relevant used car landing pages can also help improve your paid search campaigns. Click through rates, cost per click and cost per engagement improves due to the increased campaign quality. (Speak to you account manager with regards to how these pages would work within your campaigns.)
Plus, search engines love to see new pages with fresh content. This will help improve your organic search rankings by helping search engines find even more relevant content which matches shopper intent.
Show Additional Store and OEM Incentives and Offers
Help your shoppers make a buying decision faster by giving them, even more, pricing info. Now you can include factory incentives and rebate info within your current offers.
In your New Car Specials editor, select the Pricing tab and click Rebates. this section will let you add the name of the rebate, the type, and the pricing info.
Better Compliance and Disclosure Management
We all know how important, and difficult, it is to effectively manage the disclaimer for your current offers. Launch Control has always helped make this process easy. Significant improvements have been made with regards to the language used to ensure full compliance for all brands and locations.
We improved the choices and options available in your disclosures based on several different legal requests and user reviews to ensure their accuracy.
Example, you can now include separate disclosures for each of your APR, finance, lease and buy offers.
Examples of the disclosure and language improvements made within the editor are listed below.
Total Savings Title Option
Net Cost Option
Change from Disclaimer to Disclosure
After Text for Pricing blocks
New Disclosure blocks in the specials build section
Add Due at Signing after Rebate option
Add + and Sub-Total Options for Rebates section
Multiple Stock Number Option (phase 1)
New Global Setting Options to support buy, lease, zero down and finance offers
Add Lease From
Characters in Tag Line
Update APR and Lease terms (63 mon)
Cents Per Mile for Lease
Have questions?Contact Dealer Teamwork Support or speak with your Account Manager and we’ll set up a time to review and walk you through the new enhancements and features.