Co-Founder and CEO, Sean Stapleton announced that Dealer Teamwork is a leading provider in the Subaru Certified Paid Search Program. He recently had the opportunity to speak directly with Subaru retailers enrolling in this new OEM digital marketing initiative to share “The Pillars of Our Shared Success”. Here is a summary of the exclusive webinar.
WHAT DRIVES OUR SHARED SUCCESS
Our first pillar is Precision Spending™. We are constantly optimizing daily budgets by campaign based on click-through rates, performance, budgets historical and real-time pacing, market changes, and more.
Everything is driven by our patented technology: The MPOP®, harnessing the power of AI to automate dynamic digital marketing across all channels. Backed by data-driven performance analytics to ultimately maximize results.
Every digital ad is synced to a dynamic landing page. This keeps shoppers dynamic on the dealer’s website to optimize to the highest possible Google quality score, giving shoppers an excellent shopping experience. This means that when they are searching online, the details of the answer or ad they found click through to its coordinating penny-perfect results.
The MPOP® does all of that; creates all of our dynamic ads and landing pages and offers, then automatically distributes it across all online channels. We call this C.O.P.E. (Create Once Publish Everywhere). This saves time providing you the fastest speed-to-market and drives better results.
Why not deliver the same message on all of your marketing channels, your website, and your Google Business Profile, driven by data tracked with full transparency in your business analytics for a superior streamlined process?
Put all of that together and you have Total Search™. Total Search is the future of digital marketing, integrating all your channels. You’re paid, organic, and social become one. Total Search drives enhanced visibility and strengthen your brand credibility.
PLATFORM + EXPERTISE = SALES
This is where our Platform plus Expertise equals unbelievable Sales. Where best-in-class performance delivers unbelievable savings and incremental business to our partners and dealers.
Enhanced website visibility, strengthened brand credibility, quality traffic and engagement, local market penetration, and data-driven insights are all a part of this big picture and big success.
THE SECRET’S OUT
We start with what’s called Google Ads Quality Score. And there are three really important elements: ad relevance, expected click-through rate, and the landing page experience. Our patented MPOP takes care of all three.
The platform builds out the most relevant ads possible and allows you to optimize automatically through our Cruise Control application which drives the highest click-through rate possible. It will make recommendations to fix your ads and landing pages to improve your overall quality score and also lands the customer on a dynamic landing page on your website. This gives your cohesive total search digital advertising the highest quality score for the best consumer experience.
From website optimization to technical SEO elements like landing page titles, high-intent content, good quality links, and dynamic pricing on- and off-site website properties; we do this in real-time using our patented MPOP. Dealer Teamwork creates amazing efficiency that ultimately drives more true quality leads with zero wasted spend.
WE’RE BUILT FOR THAT
At Dealer Teamwork, we strive to increase your market share and ultimately the OEM we’re representing. Let’s go get more for Subaru and let’s sell more Subaru vehicles at the best possible levels and opportunities in each market. We’re built for that!
You’re the dealer. We’re the team that does the work. Together, we’re Dealer Teamwork. We look forward to working with you and helping you dominate your market and increase your market share.
Contact me directly to learn more. I’m happy to help!
CLICK HERE to learn more about our Subaru Certified Paid Search Program.
ENROLL IN THE SUBARU CERTIFIED PAID SEARCH PROGRAM HERE!
