You may have heard that Google is launching a little something called GA4 on July 1st. But that’s not the only thing the giant has been working on. You may have also noticed another little something called Perspectives, quiet update to your mobile search filter geared to personalize results. 

Think of it as a kind of peer-to-peer learning. According to Google, the release of Perspectives follows their recent AI Search Generative Experience (SGE) as they “not only continuing to focus on providing quick insights, but also connecting you to the people and perspectives that will help you understand what’s best for you”.

LONG STORY SHORT

Google’s new mobile search feature call is called “perspectives filter”. This lets users see more personal content in their search results, like videos, blogs, and forum posts. The goal is to give users a more real-life feel to their searches. You’ll see more videos, pictures, and user-generated posts from people on different websites and social media. It remains to be seen many people will use this new feature as it’s hidden in the search options.

THE REST OF THE STORY

Google began rolling out the new Perspectives filter in mobile search results in mid-June. The idea is that searchers want to see answers from people who are sharing their own personal perspectives and these answers are provided in way that’s more friendly and consumable to the younger audience.

What does Perspectives look like? Here’s a screenshot of the search for “dealer teamwork” using the Perspectives search filter.

When you tap on the Perspectives filter, you will see more long and short-form videos, images, and written posts that people have shared on discussion boards, Q&A sites, and social media platforms.

Google will also display more details about the creators of this content, such as their name, profile photo, or information about the popularity of their content.

WHY DEALER TEAMWORK IS WATCHING

We’re watching this trend as the new user interface changes may impact your website traffic and visibility. Of course we’ll be keeping an eye out to see if our dealer sites show up for some or all of these results or not. In the meantime, here are a 5 things you can do on  your end to be on the lookout for, too.

ACTION PLAN

• Learn About Perspectives:
  • Get to know how the new “perspectives filter” works and what it does to search results.
• Make Suitable Content:
  • Create content like blogs, forums, and videos that share personal views – posts geared to what the new filter us looks to serve.
• Check How You’re Doing:
  • Keep an eye on how well your content is doing in search results once you’ve made it suitable for the new filter.
• Make Changes When Needed:
  • If your content isn’t doing well, think about what you can change to make it better!
• Keep Up with Updates:
  • Stay informed about any changes Google makes to the “perspectives filter” by following SEO news and Google’s updates.

Or just reach out to us. Our Customer Success team, in combination with the benefits of Dealer Teamwork’s sixth consecutive year as a Google Premier, is 100% Google Certified. This enables them to stay ahead of future trends and insights, among other benefits. We look forward to sharing those with your dealership, too! info@dealerteamwork.com or visit us at https://dealerteamwork.com/contact-us