Is it possible to achieve both the efficiency of automation without losing the personalized consumer experience?
We say yes.
Dealer Teamwork is literally built to provide greater control with customized offers that align with your automotive dealership or dealer group’s unique brand, market, inventory, and goals. This ensures your messages are incredibly relevant. Our patented AI platform is built to automate efficiencies, better merchandise vehicles with consistent digital advertising, and drive the fastest speed to market to deliver the highest quality sales and service opportunities. We’re built for executing custom offers and dynamic companion website pages on every piece of inventory for distribution across all online channels instantly.
As introduced in our Vol. 1 Product Release Notes, we believe that Dealer Teamwork dealership partners are best served when we make continuous improvements through iterative development. That’s why we invest heavily in building our Product and Technology team; to deliver new features and improvements to the patented MPOP® on a regular basis, too. And while we won’t list every update since summer, we’re excited to spotlight a few of our latest proprietary and game-changing platform capabilities as we look to building stronger through the end of this year together.
ENHANCED INCENTIVES
At its core, Enhanced Incentives aims to keep ads up-to-date without the hassle of manual updates. This is an ongoing initiative and while some features may be limited to select accounts today, all accounts are scheduled for rollout once announced. Don’t hesitate to reach out to your dedicated Certified Expert Account Management Team to discuss Enhanced Incentives and other product features, improvements, or enhancements during your next weekly, monthly, or quarterly review.
Auto-Refresh Incentives
Enhanced Incentives continues to automate the retrieval of the best set of incentives available at any given time. This automation drives the fastest speed-to-market by removing the need of having to manually update ads to reflect the latest lease factors, finance rates, and rebates.
Automated Sale End Dates
This update simplifies ad creation and ensures consistent Sale End Date management. Designed to ensure that ads will continuously stay current rather than require manual sale end dates each month.
FINANCIAL CONTROL
Gain greater control over financial details and provide a more personalized experience for consumers in your offers!
Custom Offers
Dealers can now turn the default settings on or off for their lease, finance, and APR offers as well as for their rebates at the Ad level. Turning off defaults allows for custom offer and rebate modifications that won’t be overwritten by new incentive updates. Leaving defaults on enables automatic updates. This allows you to add custom rebates and pencil deals that are unique to your dealership’s business, inventory, and goals!
Additionally, you can:
- Disable future overwrites
- Track changes with comprehensive logs
- Safeguard against unintentional changes with pop-up alerts to inform users when toggling defaults on and off
Custom Dealer Discount Labels
The default “Dealer Discount” label has been changed to “Discounts & Incentives”. This ensures that buyers will not be able to redeem the same rebate twice. Additionally, you can now personalize your default “Discounts & Incentives” label! This feature provides the opportunity to brand your dealership while providing clarity, compliance, and flexibility.
Ad Payment Calculations
We’ve enhanced our existing “math box” and introduced the ability to calculate down payments based on due at signing. Specifically, this means that users can now choose whether to calculate a lease from the down payment or the due at signing. Benefits include:
- Improved Compatibility with various 3rd party Desking tools
- Builds Consumer Trust by ensuring accurate and transparent disclosure values for both down payment and due at signing
- Enhanced Visibility and Usability with the calculated down payment amount now displayed directly in the ad, buyers can easily find the exact information they are looking for!
CAMPAIGN AUTOMATION
As part of our GA4 rollout and ongoing commitment to empower our 100% GA4 Certified Team, this enhancement improves the efficiency and accuracy of campaign management and optimizes the performance across all accounts. Here are a few key benefits that are working behind the scenes on behalf of our dealers:
- Easy Custom Goal Mapping: Automatically associate custom goals with campaigns, simplifying the process.
- Flexible Handling: The system takes into account various scenarios, including incorrect custom goals or campaigns with default goals, and ensures that custom goals are applied correctly, unmatched goals are updated, and campaigns with existing suitable goals are skipped.
- Error Handling and Reporting: In cases where custom goals cannot be applied due to missing data or discrepancies, the system logs these occurrences to allow for manual review and correction.
UNTIL NEXT TIME…
We’re always working to improve the MPOP and make it the best possible tool for our dealers, partners, and teams. We’re confident that you’ll love the latest platform improvements and enhancements. Stay tuned as we continue to keep you informed on the MPOP® platform and product updates on a regular basis. Our roadmap is strong as we continue to innovate even more ways to drive YOUR success. It’s just one more way Dealer Teamwork is built for that!
