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Tag: automotive seo

SEO vs PPC: Which is the Better Investment?

We get asked, “Which is better: SEO or PPC?” by automotive dealers all the time. It’s a loaded question for sure. It assumes that one is better than the other. That’s not necessarily the case. Search Engine Optimization (SEO) and Pay per Click (PPC) are two of the most utilized search models and online marketing […]

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SEO Investment - Is t Worth It?

Is SEO (really) Worth the Investment? These 10 Benefits Say “YES”

When I first entered the automotive industry, businesses relied heavily on traditional advertising to promote themselves. This included using expensive methods like radio, TV, billboards, and direct mail to reach potential customers. The goal of this ‘hope and spray’ marketing was to attract customers with a mass marketing message and then sit back in anticipation […]

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Generative Search Experience (SGE) - Dealer Teamwork Automotive SEO

6 Key Things About Google’s AI Generative Search Experience

The introduction of Generative Search Experience (SGE) elements by Google is expected to have a significant impact on the Search Engine Results Pages (SERPs), how users engage with the results, and the way automotive SEO is managed. Here are some examples of how these changes may develop and their potential impact. This is also a […]

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Person viewing SEO optimized page and associated reports

Big News: Dealer Teamwork Now Offering Automotive SEO Services

Today we publicly announced our newest offering, Dealer Teamwork Advanced SEO Suite – Premium Edition. Thank you to all our team members who have been working so hard over the past year to bring this service to light. We are so excited to be able to help dealers with, not just their paid media, but […]

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SEO diagram on piece of paper

SEO Improvements for Short & Long Term Success

It’s a weird time to be a car dealer. Shutdowns, reopens, high demand, supply chain issues, low inventory, unprecedented used vehicle profits and competition, phew, that’s a lot to keep up with today! This change can give a dealer whiplash trying to race to keep up and predict what to do to get ahead of […]

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Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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dealership website navigation with an X through duplicate navigation items

5 Tips to Instantly Improve Website Navigation

In this week’s Thought Starter video, we highlight 5 quick tips for dealers to help them quickly improve website navigation. Check out the video here.  Video Transcript Hi, I’m Kayla from Dealer Teamwork bringing you a Thought Starter for the week. This week I want to start off with a question, when’s the last […]

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Graphics of activities that go into launching business plans

9 Dealership Facets to Emphasize for Revitalizing Sales

Whether you are still feeling the effects of the COVID-19 pandemic or your business operations have returned to normal, it never hurts to get a second opinion.  Dealer Teamwork published a new Ebook, 2020 Automotive Success Playbook, to help dealers who are rebuilding and those who are simply looking for strategies to boost sales. After […]

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blocks with S E O letters on them

Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page (SERP). The purpose of this article is […]

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