DT Marketing, Author at Dealer Teamwork

Author: DT Marketing

Total Search Unified Approach to Digital Marketing in Automotive

The Future of Search is a Unified Approach

by DT Marketing
Sep 14, 2023
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Our last article explored ways to maximize online visibility by delivering helpful content. In it, we discovered that an integrated approach to digital marketing in automotive utilizes search engine marketing (SEM) as an effective and efficient way for dealerships to reach their target audience and achieve their digital marketing goals. We conclude that investing in […]

Total Search: Maximizing Visibility and Delivering Helpful Content

by DT Marketing
Sep 07, 2023
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In today’s digital age, search engines have become the go-to for almost everyone. This is especially true when it comes to finding answers to our queries. Even so; however, customers often don’t always know exactly what they are looking for. This is where Total Search™ has stepped in and created an approach that is designed […]

MPOP Product Updates - We're Built for That

MPOP® Updates: Building for Dealer Success

by DT Marketing
Aug 22, 2023
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Do you ever wonder what next big thing is underway here at Dealer Teamwork? Well, unlike many tech vendors in the automotive industry, we don’t hold out for Digital Dealer or NADA. We want to ensure our dealers and partners are getting the most cutting-edge products and features out of the industry’s only patented platform […]

Automotive Market Digital Marketing Insights and Market Trends - Aug 2023

Automotive Market is Looking UP! (literally): Insights from the Inside

by DT Marketing
Aug 14, 2023
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It’s no secret that the last few years have been a bumpy ride for automakers in the automotive market. With a shortage of computer chips, factories were forced to shut down, leaving dealerships with limited vehicles to sell. Fast forward to now, and rising interest rates are making auto loans more expensive. Both scenarios have […]

SEO vs PPC: Which is the Better Investment?

by DT Marketing
Jul 27, 2023
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We get asked, “Which is better: SEO or PPC?” by automotive dealers all the time. It’s a loaded question for sure. It assumes that one is better than the other. That’s not necessarily the case. Search Engine Optimization (SEO) and Pay per Click (PPC) are two of the most utilized search models and online marketing […]

Slow Month? Time to Boost Your Lead Generation

by DT Marketing
Jul 21, 2023
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The past few months have been challenging for a lot dealers nationwide. There’s been a noticeable decline in sales and leads compared to the previous month or year. As we head into this month’s end, it’s crucial to take proactive measures to enhance visibility in advertising and boost lead generation to avoid a repeat of […]

One Small Step for Automotive Dealers, One Giant Leap to GA4

by DT Marketing
Jul 19, 2023
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In case you’ve been living under a moon rock, Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s a big leap forward for automotive dealerships. Launching into GA4 may seem daunting. But you aren’t alone! Our dedicated team of 100% Certified GA4 media, analytics, and customer support experts are here to […]

Automotive GA4 - GA4 for Automotive Dealers

GA4 for Automotive Dealers: The Cliff Notes

by DT Marketing
Jul 12, 2023
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Google Analytics 4 (GA4) was launched on July 1, 2023, after being in beta for almost 4 years. GA4 replaced Google Universal Analytics (UA), and is designed to be more privacy-focused and event-based than UA. While GA4 is still considered under development, it’s a significant improvement over UA. IN A NUTSHELL GA4 tracks the entire […]

Google Analytics 4 | G4 and Dealer Teamwork side by side 100% ready with GA4 Migration

Dealer Teamwork Successfully Migrated to Google Analytics 4

by DT Marketing
Jul 11, 2023
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[Eden Prairie, MN] – Dealer Teamwork, a leading provider of SaaS technology and digital marketing services for the automotive industry, announced that it has fully migrated all customers from Google Universal Analytics (UA) to Google Analytics 4 (GA4) since the July 1, 2023 launch. An early adopter of GA4, Dealer Teamwork has met all requirements […]

Headwinds: Change Course to Meet the Consumer Where They Are (Part Two)

by DT Marketing
Jul 07, 2023
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In part one of Headwinds: Change Course to Meet the Consumer Where They Are, I continue with insight I gained while talking to a pilot over recent flight delays, with some tips on how to work smarter while facing the market ahead! The Flight Goes On…and On… Mid-flight, the captain makes an announcement. “Looks like […]

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