It’s no secret that new car prices are at record highs with used car prices racing to catch up while Vehicle Affordability and Credit Availability Indexes at near record lows. So it only makes sense that consumer market searches continue to drop lower than previous months as a result of fast market changes, making it more important than ever to ensure that you are maximizing your automotive marketing efforts and have the right strategy in place.
Last year was a big year for us here at Dealer Teamwork and for the dealership partners we serve. So we’ve taken a step back from year-end reviews and robust innovation to evaluate how aggressively our most successful dealerships will need to approach the rest of the current year in order to remain at the top of the market. We’ve also seen a significant increase in return customers and as such, are confident that our dealers are reaping the benefits of the patented and proven solutions that only we can provide.
We understand that times are tough and every dollar count. Here is a short list of changes we’ve made as a result of our ongoing mission to enhance and improve the performance of the MPOP® and supporting platform product while also saving our dealers both time and money.
1. Performance Max Campaigns
First, as a part of our evolution, we have not only implemented, but have been successfully executing the latest Google strategies proven to yield the highest results for our dealers. If you haven’t seen the impact that Performance Max Campaigns can on your dealership’s digital marketing strategies and bottom line, then you’re missing out!
Performance Max is Google’s new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. As a Google Premier Partner, Dealer Teamwork not only gains exclusive access to the best-performing Google Ads Campaign ahead of the competition, but we drive proven results that showcase our expertise:
- 470% more campaign impressions
- 95% more conversions
- Cost per conversion cut in 1/2
These performance outcomes are dealer examples after just TWO months of taking advantage of our Performance Max Campaigns.
What about Google Vehicle Ads? With our dealers seeing their results TRIPLE at a third of the cost, it’s clear that integrating GVA into your Search Engine Marketing (SEM) strategy is not only a recipe for Return on Ad Spend (ROAS) success, but when coupled with our Performance Max Campaigns, a recipe for success.
2. FordDirect Advantage Digital Advertising Program
Our proven ability to drive these kinds of results has not only made us the trusted Google Partner for dealers across the country, but also the lead provider in many OEM programs: Alpha Romero, BMW, Chrysler, Dodge, Jeep, Ram, Fiat, Ford, Kia, Mercedes-Benz, Mini, and more just over the horizon.
In fact, in our long-standing partnership with FordDirect, Dealer Teamwork now ranks as the #1 and #2 provider of quality leads and matched sales as a Premier Partner in the FordDirect AdVantage Digital Advertising Program.
And not to brag (ok, maybe a little), but while other providers experienced a dip in enrollments and quality spend, leads, and sales, Dealer Teamwork not only added additional top dealers to the program, but also improved across all measurable metrics.
3. Stellantis Digital Advertising Program
We are also one of the top two performers in the Stellantis Digital Advertising Program. Compared to other program providers, Dealer Teamwork is one of the only to offer nearly all of our PPC offerings at a FLAT rate. That means you get the best performance and the best price.
4. Search Engine Optimization (SEO) Domination
While domination might be a bit strong, and it’s definitely an overused term in the automotive marketing space, who are we to argue with our dealers who use that word to describe the results they get with our Premium Local SEO Suite and Advanced SEO Suite offerings. Released in an announcement made early last year, our dealers have since realized:
- 165% growth in top 10 keywords on average
- 331% more top 10 Google search keywords
- 282% more organic conversions YOY
The results really do speak for themselves. We’ve added a few more SEO Success Stories in just this last year:
Aside from implementing award-winning automotive marketing strategies, we matured our processes to ensure that we are always delivering, even when the market conditions are not. Nearly a quarter into the new year, there has never been a better time to re-evaluate your current digital marketing. We’d love to help your dealership take the first step in achieving what we like to call…Digital Nirvana.