New car shortages and skyrocketing used car auction prices are causing huge headaches for many car dealerships right now. In fact, vehicle stock and shipments are down 26 percent from last year! Current inventory shortages are being caused by chip shortages and pandemic delays, along with rising customer demand. To help dealerships navigate these challenges, […]
Finding new and effective ways to generate more marketing leads can be both challenging and frustrating.
To help, this article highlights 5 lead generation tricks that can help dealerships treat themselves to more marketing leads. We’ll also offer solutions, recommendations and relevant resources along the way. Let’s get started.
Facebook recently rolled Click to Marketplace Ads out of beta, which they now renamed to On-Facebook Destination for Automotive Inventory Ads (AIA). These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail […]
ICYMI? In case you missed it, as the “kids” say. Staying up to date with everything vendors have to offer is likely not something you think about regularly. That’s why we compiled this list of 5 Dealer Teamwork solutions you may have missed that are important to consider. These solutions help dealers gain a competitive […]
Feeling frustrated with your marketing campaigns? We hear you. The world of automotive digital marketing can be a twisted trail with gnarled roots jutting out of the ground waiting to trip you up at any moment. Dealer Teamwork is here to help you navigate the trail and shine light on those dangerous trip-ups so you […]
Updates added 11/24/20 Understanding how your digital campaigns are performing often poses a challenge for advertisers. Dealer Teamwork has compiled a list of key performance indicators (KPIs) that we use to evaluate the performance of our dealer’s social media campaigns to help make this process easier. Social media advertising’s role for automotive dealers First, let’s […]
In today’s digital world, it’s easy to go down a rabbit hole researching social media set-up and strategy best-practices. It’s even easier to get lost as you try to narrow to a specific industry. We all know there’s no “one-size-fits-all” approach, but sometimes you just need some quick tips to get started. If you’re an […]
As more people stay home due to the COVID-19 coronavirus, they’re spending more time on Facebook and social media for human interaction. Dealerships should take advantage of people’s increased Facebook usage by coming up with a plan to engage and inform current and potential customers. Having a plan to engage and inform online shoppers is […]
Facebook Ads can be a powerful tool in your marketing arsenal by helping you reach more in-market vehicle buyers. To help you take advantage of Facebook Ads, we put together five reasons why Facebook Ads is a must-have for dealerships in 2019. Here’s what you need to know: 1. Potential Buyers Spend Time On […]
With such a large amount of Facebook marketing waste occurring in the automotive industry, knowing how to properly advertise on Facebook can give your dealership a huge leg up on the competition. Here are four effective ways to lower your social media marketing ad costs to improve the performance of your Facebook campaigns. Let’s get […]