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Category: Tips & Best Practices

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SEO Improvements for Short & Long Term Success

It’s a weird time to be a car dealer. Shutdowns, reopens, high demand, supply chain issues, low inventory, unprecedented used vehicle profits and competition, phew, that’s a lot to keep up with today! This change can give a dealer whiplash trying to race to keep up and predict what to do to get ahead of […]

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Image of a person holding a phone with a GMB trade-in offer on-screen.

Best 6 Ways to Increase Vehicle Trade-ins & Fixed Ops Profit

As we approach the spring car buying season, the prices of used cars in the market are becoming more stable. There was a slight increase in wholesale prices in mid-March 2024, marking the first rise in several months. However, this pattern has been seen in previous years and will fluctuate in 2024. Given the volatility […]

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comparison showing to change trade in language to sell your car language on your website

It’s Time to Get Creative with Used Car Acquisitions

Rapid change is a fact of doing business for car dealers right now. After chip shortages led to production delays, the demand for used vehicles spiked dramatically. This dramatic shift in demand has now led to massive price hikes for used vehicles. In fact, Consumer Reports cites the US Bureau of Labor Statistics’ research which […]

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editing youtube video captions on a laptop

How to Add Captions to Videos in 4 Easy Steps

“Many marketers think of captions simply as a nice-to-have . . . That’s a mistake.” – Google Why are video captions important? Before we jump into the “how” of video captions, let’s first explain why they are important. Video captions are important for car dealerships for 3 primary reasons: They make your video more accessible […]

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Dealer Teamwork's playbook cover on a phone next to a phone with Dealer Guidebook 2.5 on it

Dealer Teamwork’s 2021 Automotive Success Playbook vs Google’s Dealer Guidebook 2.5

Google recently released their Dealer Guidebook 2.5, about 1 month after we released our 2021 Automotive Success Playbook. The timing is perfect! Google’s Dealer Guidebook 2.5 is a standalone resource, but it’s also a great complement to the Dealer Teamwork 2021 Automotive Success Playbook. Our Playbook covers a wide swath of topics to help dealers […]

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dealership website navigation with an X through duplicate navigation items

5 Tips to Instantly Improve Website Navigation

In this week’s Thought Starter video, we highlight 5 quick tips for dealers to help them quickly improve website navigation. Check out the video here.  Video Transcript Hi, I’m Kayla from Dealer Teamwork bringing you a Thought Starter for the week. This week I want to start off with a question, when’s the last […]

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5 Automotive Marketing Tricks to Treat Your Dealership to More Leads

Finding new and effective ways to generate more marketing leads can be both challenging and frustrating. 

To help, this article highlights 5 lead generation tricks that can help dealerships treat themselves to more marketing leads. We’ll also offer solutions, recommendations and relevant resources along the way. Let’s get started. 

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Google My Business Finally Added This Key Reporting Feature

I’ve been waiting for the next round of updates to the Google My Business (GMB) platform and some of them are starting to make their way to the surface. One such feature involves an improvement to GMB’s Insights reporting. Until now, GMB Insights reporting didn’t allow users to: View data beyond a 90-day window See […]

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How to Use the MPOP® Email Campaign Builder

Have you ever wanted to send highly targeted email campaigns to customers that include your fully optimized MPOP® offers? You can with Dealer Teamwork’s MPOP® Email Campaign Builder! The MPOP® Email Campaign Builder is included at no extra cost for Dealer Teamwork customers. It’s designed to help you engage and follow up with your leads […]

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How to Bookmark the MPOP® Login Screen & Create a Desktop Shortcut

If you often find yourself scrounging around for the link to log-in to the MPOP®, this quick blog article will help save you time by allowing you to quickly log-in to the MPOP® when needed. There are two ways to do this: Bookmark the MPOP® login page in your Internet browser. Create a desktop shortcut […]

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